ANOTHER COMPANY FALLS

Another company has been badgered out of the firearms business. Well,sort of. Vista Outdoors will sell off it's firearm manufacturing business (Savage) in an attempt to appease it's non-firearm customers.

Trouble is that they will retain many firearm related brands in an attempt to have it both ways. Here is the link to the story:

Another Company Caves To Anti-Gun Mob, Will Stop Gun Manufacturing

Reacting against the company will present a problem for the firearms community because of the depth of Vista's involvement. Here is a link that shows their other brands:

Brands - Vista Outdoor

It'll be interesting to see how the gun-control activists and the firearms community will react to this one.

They want to sell off one of their brands? Fine, it's their's to sell for whatever reason that they want to.

If, on the basis of virtue signalling, they lobbied for stricter gun control laws, or decided that they would only sell to LEO, or did did anything that reeked of "rules for thee, not for me", then that would be a different story. But simply selling off their firearms manufacturing brand doesn't seem like a threat to my rights or access to the sport I cherish. Mostly it just hurts themselves, I think, and shows how weak their management is.

As far as their other brands, well if anti-gunners are too stupid to protest those as well, let them have it both ways.

It's rather silly, since they make a lot of other firearms related items. Maybe I should say hypocritical, not silly. After all, there's nothing that they manufacture that I can't get from someone else.

I have ammunition from several of their brands. In protest, I'm going to destroy it all. At the range.

Vista has one of the largest exhibits at NRAAM. I use a lot of their products.

As far as I can see, Vista hasn't made any anti-gun/anti-2A statements.

GaryS said:

It's rather silly, since they make a lot of other firearms related items. Maybe I should say hypocritical, not silly. After all, there's nothing that they manufacture that I can't get from someone else.

I have ammunition from several of their brands. In protest, I'm going to destroy it all. At the range.

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It's short sighted. They don't pay attention. The mentality they are capitulating to, is never satisfied. Just selling off Savage and Stevens will not be enough for them. They WILL want more. And, once they know they can be bullied, they will ramp it up until they divest of all the ammo and glass and firearm accessory companies.

They should have sold off the lines like Bell Helmets and Camelback water packs instead, imho. Because these bully groups will now pressure them until that is ALL they have left. Blood in the water, the first capitulation is for them.

Well, it is their company to sell off I guess. But the other day when I was at the range a buddy drove up with a brand new Savage 110 Predator in 6.5 Creedmoor and while helping him sight it in, he showed me something on the gun that told me loads about the jerks that are running things there. If you have bought a Savage firearm in the past, you might remember that their logo had a big Indian on it. But the rifle he just bought has some kind of gawd-awful looking stylized "S" on it instead of the Indian dude in full headdress. So to me that tells me that the leadership of the head company (Vista Outdoors) is staffed by politically correct butt-kissers.

As for the rest of the companies under their thumb, I guess I will have to start looking for replacements for some of them as some are brands I have been buying for years and years. Where I can though, I will buy from some other company that is owned a less politically correct company that is more in tune with my beliefs and leanings. I will truly miss CCI, Hoppes, Alliant and RCBS though, unless they sell them off to some other company. The ammo thing doesn't affect me as I reload and very seldom buy any loaded ammo. And with all those, there are alternatives for me to choose from.

BTW, Vista Outdoors shows that they also own a company called "Redfield". What they own is not the optics, which are owned by Leopold & Stevens. They own the bases and scope rings only and not the optics. And there are a multitude of other base and ring choices out there besides Vista Outdoors owned Redfield bases and rings.

Another take on it.

American Rifleman | The Keefe Report: Vista’s “Strategic Transformation Plan”—Remain Calm

The trustworthy and forthcoming mass media took a press release and ran with it. CNN, CNBC etc broke it as they are selling the brands as "dumping guns." More information was shared at NRA annual meetings. I am a skeptic at heart and after hearing and reading more I believe it to be a financial decision and not politically motivated.

Vista's actual release from May 1 is below:
Vista Outdoor Announces Strategic Business Transformation Plan

dusty3030 said:

The trustworthy and forthcoming mass media took a press release and ran with it. CNN, CNBC etc broke it as they are selling the brands as "dumping guns." More information was shared at NRA annual meetings. I am a skeptic at heart and after hearing and reading more I believe it to be a financial decision and not politically motivated.

Vista's actual release from May 1 is below:
Vista Outdoor Announces Strategic Business Transformation Plan

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Yep, and I fell for it, doh!. Ugh, I know that Big Media = Untruths and lies.

The article on the NRA site puts it into perspective, particularly:

“As a result of this evaluation, and with support from its board of directors, Vista Outdoor will focus on achieving growth through its market-leading brands in ammunition, hunting and shooting accessories, hydration bottles and packs, and outdoor cooking products."

and

“The company plans to explore strategic options for assets that fall outside of these product categories, including its remaining Sports Protection brands (e.g. Bell, Giro, and Blackburn), Jimmy Styks paddle boards, and Savage and Stevens firearms.”

Seems like they are in-diversifying a little, and jettisoning, product lines/companies not of the remaining core-line and/or marginal profits (like I am betting Savage is).

I would buy Savage.

"On May 1, 2018, Vista Outdoor announced that it would consider selling off its gun manufacturing subsidiaries to focus on its brands for outdoors enthusiasts. Months earlier, Vista announced that it was attempting to sell Bell, Giro, Blackburn, Jimmy Styks, Serengeti and Cebe. The company said its move out of the firearms business had nothing to do with recent boycotts. CEO Christopher Metz said the move had been planned in advance and that Savage Arms and Stevens would require too much investment to rectify their lack of handguns, which make up half the gun market in the US. Metz said he expects the asset sales to be completed by the 2020 fiscal year. Metz said the company would focus heavily on what it called its "heritage ammunition business."

Several years ago Vista took over the sporting ammunition business of ATK (Alliant).

Nice sleuthing. This makes more sense since they are keeping several other firearms related industries. I know Savage makes bolt action rifles, but I really don't know what else they make.

I see they are also divesting several none firearms related companies. I have a Bell bike helmet and Giro bike shoes. Good stuff and I hope they sell the lines and don't just close them down.

Thanks dusty3030.

dusty3030 said:

The trustworthy and forthcoming mass media took a press release and ran with it. CNN, CNBC etc broke it as they are selling the brands as "dumping guns." More information was shared at NRA annual meetings. I am a skeptic at heart and after hearing and reading more I believe it to be a financial decision and not politically motivated.

Vista's actual release from May 1 is below:
Vista Outdoor Announces Strategic Business Transformation Plan

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DWalt said:

Several years ago Vista took over the sporting ammunition business of ATK (Alliant).

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I don't think that is quite how it was! ATK split into 2 group-the sporting group and the defense group. The defense side was named Orbital ATK after merging with Orbital. The sporting goods side was renamed Vista Outdoors. I hope I am right!

Ed

Typical MSM spin.

They'll take anything they can get that they can twist to suit their agenda into an opportunity to scream "LOOK WE'RE WINNING! The NRA and the gun lovers are on the ropes!".

Their fondest hope is to sway the opinions of enough of the uninformed, for it to become a self-fulfilling prophesy.

I don't believe ANY business reports about large corporations or info about business put out by large corporations. They have but one purpose and that is to make money. Customer demands are but a small part of decision making. They would just as soon break up and sell off everything if it meant a large profit over a much smaller profit over passage of time. Announcements are not much more than propaganda for stock holders and wall street investors. I just hope Savage arms can continue once sold.

Firesticks said:

They have but one purpose and that is to make money.

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You say that like it's a bad thing. I've got news for you, EVERY company is in it to make money. Any business that says different is either lying or going to go out of business soon.

Firesticks said:

They have but one purpose and that is to make money.

Rastoff said:

You say that like it's a bad thing. I've got news for you, EVERY company is in it to make money. Any business that says different is either lying or going to go out of business soon.

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Firesticks statement is 100% true and accurate and I don't think he was implying anything negative. Making money IS the only reason a for-profit company exists, and as you said, that isn't a bad thing. It's a fact of the capitalist economic system.

Anybody who thinks that making a profit is a negative doesn't understand the nature of our economy - and/or is deluded into thinking there is a better economic system that actually works in the real world.

Free Market Capitalism Is The Worst Economic System ...Except For Every Other System Ever Tried
Sir Winston Churchill

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BC38 said:

Firesticks statement is 100% true and accurate and I don't think he was implying anything negative. Making money IS the only reason a for-profit company exists, and as you said, that isn't a bad thing. It's a fact of the capitalist economic system.

Anybody who thinks that making a profit is a negative doesn't understand the nature of our economy - and/or is deluded into thinking there is a better economic system that actually works in the real world.

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Capitalism can be both good and bad. Depends on what and how you use profit. Right now it is in a generally bad mode. It is used to satisfy the greedy. I do not believe anything a company says, announces or advertises. It is best to observe and be extremely cautious in where money is spent, invested or saved no matter what your economic status is. Fully trusting any business as they operate in today's economy is fool hardy at best. We'll wait and see how the sale of Savage arms plays out with Vista.

I didn't know Vista owned RCBS. I have been told by others that RCBS Customer Service is not what it used to be. I guess I know why. So far I have never had a problem with any RCBS product, and I will continue to buy RCBS products from Vusta.