(My opinion only) I don't see Ruger ever making the model 39 again. It would be in direct competition with their current production line!
Ivan
Not really. The 10/22 and I arrived in the same year. Way back in the day when I was young and the 10/22 was fairly new it was a mid to upper level .22 LR rifle or carbine. It was introduced at a price of $54.50 in 1964. In 2022 dollars that would be a $500 rifle, comparable to a CZ 457, not the current $290 for a 10/22.
By the time I was about 10, too young to buy one and too poor afford one on my allowance, Ruger started cheapening the 10/22 with a plastic butt plate and a birch stock. I was not pleased with the decline in quality.
By 1980 when I bought my first one, birch stock, plastic butt plate and all, sales had really taken off and the 10/22 was very popular and very common. And I had no idea how much lower Ruger would take it.
Today, the 10/22 with plastic trigger guard housing, and plastic stock isn’t bottom of the barrel but at $290 it’s compromising a lot on its former level of quality, fit and finish.
But that’s by design. The basic 10/22 is sold as a sort of an adult Lego starter set for owners to “upgrade” and “customize” with aftermarket parts. And for those that just to buy one and shoot it, Ruger has a lot of higher up the scale options that climb up into the $500-$600 range.
Would a quality lever gun compete with that? No. It’s a totally different market.
Ruger would be competing with the Rossi .22 LR lever action at around $285, as well as the Henry starting around $380, and climbing up into the $500-600 range for their higher grade .22LR lever guns.
They’d also be competing with the Browning BL22 which starts at around $680. It’s a bit more expensive than the higher grade Henry .22 LRs but it is a massive step up in materials, fit, finish and over all quality.
IMHO, that’s the area where Ruger would need and want to be competing with a well made reintroduction of the Model 39. And I think they could do it. They had the size and capital to absorb the tooling costs to make a lot of money on it long term.