I recently purchase a 1956 .357 Magnum (pre model 27). The gun came with the original box. Under the wax paper was a brochure titled " Dealer's Prices" (see attached). Just wondering if this is rare or if there is any value to this brochure. Any help will be much appreciated. Thank you.

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Welcome to the Forum, and congratulations on acquiring a '56 .357 Magnum (in 1957-58 it would become the Model 27). We always appreciate pictures so if you can manage to attach some that would be great. What's the s/n and barrel length of your .357 Magnum? The original box is a plus, but did you get the tools with it? Wouldn't you love to have had the selection of those S&W revolvers at those prices? Of course, in 1956 $30-$36 dollars was still quite a bit of money...equal to $340-$400 today. Still would be a great deal and I'd snatch up all that I could afford! I can't help you with pricing your brouchure, but I'm sure that there are plenty of Forum members that will be along to provide some opinions. Here's my 6-1/2" revolver from 1955 (S140334)...it was my very first S&W .357 Magnum and it kicked off my addiction! Yes, I guarantee that you will be adding more to your collection. Enjoy!

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Thank you Hawg Rider. I have a few pre 27's and model 27's. The picture attached is the one I recently purchased with the paperwork I mentioned previously. The gun is a 8 3/8" BBL in the nickel finish with the original box. There is a black SAT screwdriver that came with the gun butSmith 27 nickel 1956.jpg no additional cleaning tools. The serial number is S 162XXX.

Very nice - congrats. As far as the dealer price brochure, I'll take one of each model, please.

I would also...at least one of each.

Is there a date on the dealer price list? I thought the Safety Hammerless models were stopped around the beginning on WW2. What would become the Model 14 is instead labeled a M&P target. There's no 1950 Target Model. Etc... I'd guess the price list is from the 30's.

Definitely a late 1930s flyer, only ribbed revolver shown is the 357, also missing all K frame Masterpiece revolvers and others that would have been produced right after WWII ended. Looks like they are showing mostly silver medallion service stocks, with only a couple of early Magna guns.

I find that there is little dollar value for these papers. Early catalogs are more collectible, but except for a few rare years, most are $50 or less, so papers are worth considerably less.

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Gary
SWCA 2515

These price lists are called All Model Circulars. The pe-WW2 circulars say Dealers Prices on the first page. The post-WW2 circulars say Retail Prices.

Mike Priwer

All great information. I find it interesting that this "Dealer's Prices" sheet was found in a box from the 1950's. Thanks everyone for your input.