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Vintage S&W Catalogs

boykinlp

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I don’t think I have seen these before, and thought they might interest the members here. I have 3 vintage S&W Catalogs. The earliest one I have is the “SMITH & WESSON, Manufacturers of Superior Revolvers, 75th Anniversary Catalog”. It is not dated, but since Wesson left Volcanic Repeating Arms in 1856, and rejoined Smith to form the Smith & Wesson Revolver Company, which would become the modern Smith & Wesson company, I guess the 75th Anniversary would be about 1931. Also, it shows the K22 Outdoorsman in it and we know it started shipping in 1931. From what I can tell, these dates are kinda hinky. Why do I say this? Because my other 2 catalogs are the “SMITH & WESSON, Manufacturers of Superior Revolvers, 80th Anniversary Catalog” which should be 5 years later. On the inside of these catalogs, there are dated pamphlets. The earlier 1st edition one has a 1934 Retail Price List. The later 2nd edition one has three June 1935 dated pamphlets.

Apparently, there were different versions of the catalogs with not only different dated price lists, but some different information too. The price lists were stapled to the back cover of the catalog. I was disappointed that the 75th Anniversary catalog didn’t have a price list with it, but I noticed that there were not any staple holes in the cover either. So I assume that it never came with a price list. The “new” .357 Magnum is in my 2nd edition 80th, but not in the 1st edition, and it is actually an announcement of the Magnum revolver, but does not show the gun. When the Magnum is not in the 80th, the Straight Line Single Shot Pistol is, and when the Magnum is in it, the Straight Line Single Shot Pistol is not.

Here are some pictures of the catalogs and pamphlets, and I will add pictures of some of the interior pages later on too.
Larry
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As far as I know, S&W did not staple their price lists to their catalogs until sometime after the 75th Anniversary issue. My 75th has no staple holes and none of my earlier catalogs had any stapled price lists, but just loosely inserted in the catalog. My 85th was stapled. Here is the 1931 Price List if you want to print it out for your catalog.

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I think over the years S&W has used different dates as the beginning of the company.
Here is a 1941 catalog that says superior revolvers since 1854.
Next is a speech by Carl Hellstrom on the occasion of the 100th anniversary of S&W (1852-1952).
Seems I have heard of using 1856 as the beginning also.

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I thought today I would post some things that I found interesting in the different catalogs. The first two pictures show the differences between the sights that Target models are fitted with. You will see the sights in the 75th Anniversary Catalog (first) only has one, Call Bead, with a hole for pinning it, and the 80th Anniversary Catalog (second) only has one without, and it includes the McGivern sight for the first time.
Larry

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I find it interesting that both catalogs list the “new” .22 caliber revolver as “The K-.22 Target Revolver” and not the “K-.22 Outdoorsman”. I might understand it in the 75th Anniversary Catalog, but by the time that the 80th Anniversary one came out, I thought they would have changed it. In the picture below, 75th on left and 80th on right.

I have been interested in the K-22 Outdoorsman for years and never knew this.
Larry

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I have over twenty 75th, 80th and 85th Anniversary catalogs. I've studied each one extensively! There are many little different additions to them. You can go crazy looking for each one, trust me I know! Don't forget the large 1925 catalogs.
 

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Here is another naming difference. In the 75th on top, we have “The .38/44 Super Police Revolver”, and in the 80th, it has changed to the more recognizable “.38/44 Heavy Duty Revolver”.
Larry

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Here is the first announcement of the “new” .357 magnum revolver, and it did not show up until the second 80th Anniversary Catalog edition. Notice that no pictures of the new gun were shown.
Larry

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Here is a picture of two 1940 catalogs side by side.

The earlier one has the k22 Target and the newer has the k22 Masterpiece.

I would have expected to see the newer magna grips on the Masterpiece but I guess they had not decided to make them stock by the time of printing.

I also was told the 1940 Masterpiece variation has a few versions in of itself.

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1941 Catalog also shows the K22 Masterpiece with service stocks. Price list states that Magna stocks are available without extra cost.

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1941 Catalog also shows the K22 Masterpiece with service stocks. Price list states that Magna stocks are available without extra cost.

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Interesting the K 32 Target shows magna grips. Did the MP Target also show magnas? I think of fixed sight MPs mostly having service stocks but wonder if they pushed magnas on target guns.

I have a few K frame 1940s targets with prewar magna grips.
 
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