Ralph
This is interesting. I have never seen anything like what you mentioned. Can you show me where you came up with this?
Thanks
Don
Yep, although it will be more tell you than show you---as has been done here with copies of printed material.
In the beginning--------------
One of three guns ordered (from a retailer) by the same individual came to live here. Shortly thereafter a bunch of stuff from SWHF followed. The first item of interest is a Requisition For Goods from the distributor dated November 8, 1935. A little third grade arithmetic tells us their price (for three guns) is $47 each. That made my teeth hurt right off---given the retail price is $60---leaving a whopping $13 to be shared by the distributor AND the retailer as gross profit-----a losing deal for both first crack out of the box! THAT told me S&W was doing their best to kill any interest distributors and retailers might have in RM's. And the printed material noted up above suggests S&W was talking out of both sides of their mouth. But you can't blame them for trying.
Next up is several bits telling me the customer's order was placed with the retailer and onto the distributor on September 12, but arrived at S&W on November 8. My first and nagging thought thereafter was "What the hell was the distributor doing for TWO MONTHS during which that order should have been in S&W's hands?" I was left to my own devices to decide what they were doing.
I figured they were doing what I would've been doing if I was a distributor for S&W. I'd be on the phone/sending letters, or better yet telegrams (marked URGENT!!!!) to every other S&W distributor in the country, trying to build a coalition to go to war with S&W over this $47 business---especially since I'd learned it cost S&W $17 to make one of these things----and I'd learned the usual distributor price was in the neighborhood of double the cost to make any given item---give or take a bit here and there, because I only knew the cost to make two guns ($14 for a 22/40, $17 for an RM).
Time passed, and then I learned the NEW distributor price was $39----down from the punitive $47. Then I started wondering when that came to be. I was left wondering for quite a spell until I stumbled upon an RM shipped to a distributor December 24, 1935 (for $39)------my first one up there having been shipped December 19, 1935 (for $47).
AH-HA!!, says I!
That was where I might very well have screwed the pooch---leaping to the conclusion the shipping date had anything to do with the price----when common sense (which came up lacking in all the excitement) says the price was determined at the time of the respective orders-----not when the orders were shipped. Oh well, better late than never.
And that's the way it happened.
The bottom line/driving force of all this is I had long since decided the entirety of the RM program was an expertly designed and executed marketing plan to raise desperately needed cash---and it worked. Some of the bits and pieces started way back when I learned the 79 RM's sold in May, and the 136 sold in June amounted to 12.5% and 14.5% of S&W's total sales for the respective months----which said these folks were hurting---and the RM's were helping---more than a little bit! All of these varied bits and pieces coupled with an active imagination to cover any and everything else I didn't know the first thing about made for an interesting way to while away my time---and I wondered if anybody else cared about anything else besides the guns.
Ralph Tremaine
As an aside, while Kevin's copy of the order form does indeed note the dealers, mine (clearly an earlier one) does not-----yet one more little bit to add to the puzzle solving process. Having spent a goodly portion of my working life dealing with what I'll call "distributors" throughout the U.S., all of whom were always looking for a better deal, this later form from Kevin very likely came into being during the cuss fight as a concession to go along with the decrease in unit price. It is the way of such things----give a little, take as much as you can get---and NEVER give a sucker an even break!!
And as far as who S&W's market focus was in the beginning of their quest for cash goes, to whom do you want to sell your $60 gun-----the end user for $60, or a distributor for $47--and then $39?