The reloader is the Lightnin Grip Loader.
I bought one last week. Arrived in two days.
The cost is $27.50 and comes with 2 Ruger 10/22 adapters. For $6 more I bought the M&P 15-22 adapter. Tried it with my M&P 25 round stock mag and it worked flawless--loaded 25 rounds in about 10-15 seconds. However, it did not work with my Plinker 15-22 mags.
The 10/22 adapter worked perfect on my butler creek 25-round mags. They tell you that it will not work on Ruger factory mags (10-round or the BX-25). They said they are working on an adapter for them.
Extra adapters are $6@. I bought one for my Sig/GSG 1911-22 and it worked fine.
Total shipping is $4.
Here is the link for their page:
Mcfadden Machine Company Incorporated lightnin' clip loader
Here is a link with a demo:
McFadden Lightnin' Grip 10/22 Mag Loader by McFadden Ultimate Clip Loader