Personally I don't think it's going to take off. The reason being that, yes, while it does bridge the power gap between .380 ACP and 9mm as advertised (with the energy of a weak 9mm), it's not being offered in traditional .380 ACP handguns that lack capacity. In other words, you're not likely going to see this round offered in the Bodyguard 380 or a Ruger LCP. Why not? Afterall, that is the market that would most benefit from the extra capacity. In my opinion, it is because it is over pressured. The maximum (SAAMI) pressure of 9mm Parabellum and .40 S&W is 35,000 psi. 30 Super Carry is rated at 52,000 psi which is higher than .357 SIG (40,000 psi)! The muzzle blast is thus likely more similar to 9mm than its energy rating; meaning, you'll perceive more recoil or muzzle blast than a similarly [low] powered 9mm (which may be more akin to the warmer stuff). That's no bueno in my opinion. That said, I haven't fired 30 Super Carry, so ultimately I have to somewhat curtail my opinions until I do.