IIRC, Norma sold a similar cartridge in the early 1970's. I've got no clue what the target market was, but the fact that either could be chambered in old breaktops intended for .38 S&W was a deal breaker. (Note: I remembered it as 380 Mk II, but in checking, I found that to apply to something else. Need to find my old Norma catalog.)
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May be the 9mm Browning Long.
I used to buy it for $5/box of 50 (Norma) in a case of 10 boxes from Century Arms. Shipping was free. That was in the early 90's.
They probably bought it as surplus stock from the Norma USA warehouses.
I used it for it's intended purpose in a couple FN'03 pistols.
But it also made a great round for the Enfield No2 Mk I (38S&W cal or .380 as the Brits called it) revolver being a semi-rimmed case.
I shot more of it in the Enfield than the FN's.
No FN'03 nor Enfield anymore,,but I do have a Webley MkIV 38 that could use it. I think I have 1 box & a few loose rounds left over.
I recall an article in Reloader magazine years back on the 9mmBL.
IIRC they were using a 38S&W sizer die for the work as a custom unit from RCBS was a bit spendy.
38 acp/super brass may have been their starting case before Sizing & trimming to length.
Being semi rimmed also,,it might(?) work for the 9mmRimmed revolver round with sizing & trimming.
I think the 38Super brass would be a bit more HD than 38S&W,,but that's just a guess. If so, better for use w/the 'business' loads.