Should have been a little sheet of instructions that came with the Lee mold telling you where lubrication is needed. Going from memory here, but it is basically the "V" portions and the alignment pin(s), i.e., the parts that align the two mold halves and the sprue plate bushing. No lube on the mold surface that touches the sprue plate. If you are getting excessive scuffing on this surface, check for burrs on the underneath side of the sprue plate. Be careful banging on the Lee mold sprue plate--they aren't nearly as beefy as, say, a Lyman or RCBS.
I have an old (1974) single cavity .45 cal 252 gr SWC mold that was my first bullet mold. I have no idea how many thousands of bullets I've cast with that mold but it still works great. I like the style of Lyman's bullets better, but not the molds. Lee's aluminum molds are a lot easier to cast with.