Hello Texas Star,
Yesterday, I asked you this same question over in the Ruger Forum, but wasn't sure if you are still active there. I would be very interested to read your article. I am a passionate Buck knife collector and recently purchased a late '70s Frontiersman. I remember the Nocona advertisement well and have always wondered about the story behind it and Buck's involvement, if any.
I see that you might not have the article readily available. If not, could you please post some details of your research and conversation with Buck Knives, the artist and Nocona Boot Company?
Many thanks for your help,
Tom
Hi, Tom:
If you mean Ruger.net, I am still there, as Lone Star. I am not on Ruger.com, but often read a couple of topics there, mainly the Gallery, for photos. I haven't been to Rugerforums.net today, but will check my mail there.
I'm really busy this week and next, but will try to locate that magazine. I'm pretty sure the story was in, National Knife Magazine, which ceased publication in 1996, I believe. It was one of my better markets for about a decade, and I was paid a premium rate by the editor. I miss it!
I don't recall the details, but if I find the issue, will let you know. I'm almost sure that I kept a copy or two, but some of my old magazines disappeared during a move. I think a relative threw some out. It's possible that the publisher has some on hand, but the National Knife Society fell on hard times, and I'm not sure they still have an office and museum. Many of the knives were stored at Smoky Mt. Knife Works, I read, and these are no longer there.
I recall a little more about the Knife World story on the Randall Model 3. The knife belonged to the asst. photographer, who offered it for the ad. Alas, he never got anything beyond his salary and was supposedly disappointed. Randall did send the ad agency some empty cans of the smoke-flavored Spam that Hormel had sent to Randall. (Randall has no more of those cans, so don't ask them.)
The ad agency was in Chicago, a long way from where you'd see a skillet cooking Spam and eggs in the woods with that Randall Model 3 knife with leather handle and six-inch blade on a stump! I miss those cans...they changed the labels.
Contact Hormel and they may have cans or photos of that edition.
Knife World may have back issues of that story, if I can recall when it ran. It just used a small pic of the can for photos, unlike the much nicer story on Buck-Nocona. And Knife World is a tabloid. National Knife Magazine used slick paper and was a normal magazine. It used more and better photos, some of which I got from Nocona. I think I may have also gotten pics from Buck and may have taken some. I don't recall if I still owned my 124 when I wrote the story.
I can probably rummage through some back issues of, Playboy and find the Nocona ad, if you want to know an issue when it appeared, to look for that back issue. The publisher does sell back issues, but not especially cheap. However, used magazine stores often carry the title, and many public libraries store it in some form. Or, copy it (ad) off the link in another post here, if that's legal. (I know that many make such copies, but don't want to advise it in print, as I don't know copyright laws in that regard. And you may want to see the ads in magazines as they appeared.) Buck or Nocona may have sturdier copies of the ad, on heavier paper.
I've been planning on going through those old Playboy issues soon, looking for that ad and for ads for the Olympus OM-1 camera and Schrade knives. Just nostalgia...
If you write to Nocona, they may have copies of that ad. Explain that you collect Buck knives and want the ad and want to know if they kept my article and can copy it for you.
Better call and ask for the PR or ad person and go from there. They may charge for their efforts, so work that out in advance. Ditto for Buck.
I know the name of the Buck PR contact then and he may still be there. He did their advertising and PR work for decades. I've got the Buck book that he wrote. But I'm not sure if I should give his name to someone not from the press. Ask Buck. If he's retired now, they can put you in touch with whoever handles their media contact. They have worked very well with accredited writers from the trade press and should be sympathetic to a Buck collector. I definitely feel that a collector should have that ad.
I look for appearances of guns and knives that I like, and recall seeing a Model 120 on the old original, Beverly Hills 90210. I noticed that Model 120 on boxes of a lot of movies when I was routinely renting VHS tapes. It is one of the most used prop knives in Hollywood! One idiot artist even painted an exact replica that had the blade upside down!
Thanks for your interest. Writers, like actors, many lawyers, and politicians, usually have a narcisstic streak and like to hear from readers.

If I can direct you to the story, I will. Please be patient. If I can find it at all, it'll probably be in the next two weeks.