How do you make a Million in the gun business?
Start with Two.
Owner of two gun shops here, One in Mesa, One in Florence.
Your profit comes from accessories, not so much the firearms sold.
For every dollar made on a firearm, you'll make Five on optics, ammo, and other gear.
I'm also a dealer in NFA items and work quite a bit with the LEO community, so I've sort of got an edge.
Also, you really need to learn your clientel.
Do they want "tactical" stuff, will you cater more towards the hunting crowd, offer gunsmithing services, on and on.
You think you deal with needy, greedy, and obnoxious types in the restraunt industry, just wait till you come over to the dark side.
The biggest thing to me is, KNOW YOUR PRODUCT.
If you are not familiar with everything you sell you are at a disadvantage.
If you sell AR15 type rifles, you need to know the differences that barrel length and twist rates make.
If you sell handguns, be prepared to be able to explain the difference on grip angles between Glock and the XDm.
You'll need to know how to take apart and clean every firearm in inventory, and explain it all to a novice or talk at length about it to the knowledgable.
It's really not something you can just throw money at and expect to see a profit.
Just like the restraunt industry, it's all about knowing what you sell and presentation.
Otherwise you're setting yourself up for failure.