Obviously not to the mall.
The original Outlet Malls were so the big retail merchants could sell their end-of-run and second merchandise without undercutting their premium stores. By clustering these stores together people would drive to get the savings.
Then someone thought to start selling their regular merchandise in these stores at a small discount. People would still drive, in hope of getting some savings.
Now the Outlet malls are just another marketing outlet for the big retailers. No price discounts or other reason to drive out in the country to these stores.
You know what an outlet mall is as I understood the OP, and defined it perfectly.