Absalom
SWCA Member, Absent Comrade
(Disclaimer: I don’t work for Beam. I just like whiskey.)
If you enjoy rye whiskey, how about some good news for a change?
Old Overholt is finally getting some attention.
After Beam bought the brand in 1987, they dumped the original recipe and shoved it off to the bottom shelf as an 80-proof 3-year-old version of Jim Beam Rye, which itself didn’t sell very well. A distiller at Beam is famously quoted as saying “We spill more bourbon by accident every day than we ship rye in a year.”
That has changed. And now even grumpy old Abraham Overholt is getting new line extensions.
A few years ago they introduced a bottled-in-bond version, 4 years old and 100 proof by law.
Now there will be a 114 proof version, to go along with the famous Old Grand-dad 114 from the same producer. They will also offer an 11-year-old; I’ll be particularly interested in that. Both are supposedly non-chillfiltered, which should help the flavor intensity.
Finally, the picture of Abraham on the bottle will be more historic, and the words “born in PA, made in KY” will be added.
No word on when to expect the new bottles in stores. Only a generic concept picture is currently available.
If you enjoy rye whiskey, how about some good news for a change?
Old Overholt is finally getting some attention.
After Beam bought the brand in 1987, they dumped the original recipe and shoved it off to the bottom shelf as an 80-proof 3-year-old version of Jim Beam Rye, which itself didn’t sell very well. A distiller at Beam is famously quoted as saying “We spill more bourbon by accident every day than we ship rye in a year.”
That has changed. And now even grumpy old Abraham Overholt is getting new line extensions.
A few years ago they introduced a bottled-in-bond version, 4 years old and 100 proof by law.
Now there will be a 114 proof version, to go along with the famous Old Grand-dad 114 from the same producer. They will also offer an 11-year-old; I’ll be particularly interested in that. Both are supposedly non-chillfiltered, which should help the flavor intensity.
Finally, the picture of Abraham on the bottle will be more historic, and the words “born in PA, made in KY” will be added.
No word on when to expect the new bottles in stores. Only a generic concept picture is currently available.
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