Chad,
The type of load determines the type of crimp you use MOST of the time.
Powder selection is the next criteria that plays a part as well.
The third thing is the firearm. It will tell you what it likes, that is if you will listen!
With target loads in a revolver I use very little crimp. Sometimes I just close the case on the last driving band.
Using the same bullet but sending them into the stratosphere, I will seat the bullet shallower in the case and roll crimp them in the groove.
That does two things too. Keeps the bullet in place, as was mentioned above, under heavy recoil and gives the powder a chance to build proper pressure before the bullet begins to move. The later being critical for proper combustion.
Then there is your firearm. It may like bullets that aren't crimped at all. If it likes medium velocity rounds that are crimped spit-less, that's what you need to give it. Select your powder and bullet accordingly.
Last of all, for bottom feeders (semi-autos) I taper crimp every round. It aids in feeding and such.
Hope this helps!