Is the powder in the .40 generally a faster burning powder?
To add to Fishslayers response I'll relate what I use for 357 Magnum and 40 S&W reloads. Because for me it really is all about what I intend to use the reload for.
First, some "rules of thumb" in regards to burn rate. Generally faster powder use lower charge weights, produce less velocity, and feature less flash and boom. Slower powders can in some cases completely fill a case, typically have more weight of powder used per load, and feature more flash and boom. However, the barrel length used for a particular load can have a HUGELY GIANT impact on the amount of muzzle flash and report.
For 357 Magnum I reserve my use of H110 for use in loads intended for use in one of my 357 Magnum caliber rifles. In these rifles I can expect muzzle velocities ranging between 1600 and 2200 fps depending on bullet weight with no daylight observable flash and a report that is rather mild. If I happen to try one of these loads in my 4 inch 620 the resulting muzzle flash is extreme and the muzzle report sounds like a 500 Magnum. For my late model 357 Magnum's I generally load with Accurate #9 and only "lose" about 50 fps in produced velocity with a huge reduction in flash and a rather typical muzzle report. Then for my model 19-3, out of respect for it's age and beauty, plus concern for the forcing cone, I load up Magnum Lites using Accurate #5 and get almost no flash out of the 2 1/2 inch barrel and a report that is only a bit louder than a 38 special. I can also report that this 158 grain, 900-1000 fps load feels very much like a 9mm from that model 19.
Then there is the 40 S&W, for which I've developed two loads. One is a real powder puff clocking 960 fps and featuring 5.6 grains of SR 7625. The other is a bit of a Dragon featuring a 165 grain plated HP at 1150 fps and using Longshot that duplicates the Speer Glod Dot loading I carry. This load is distinctly snappy and sounds enough like a 357 Magnum that I've been asked about my 357 Magnum Semi Automatic.
Point is, different powders, different charge levels, and vast differences in platforms can have a drastic effect in how a particular "caliber" actually shoots.