I am under the impression that sales are already skyrocketing. I give them credit for the program even if I cannot participate. Some models are hard to get or in just enough of a short supply that you cannot negotiate on the price.
Regarding the way veterans are treated, sadly it has always been so. I doubt there are any WWI or even WWII veterans here, but they weren't treated well either. During the great depression, WWI veterans marched on DC for jobs and housing. In the years immediately after WWII, vets who committed crimes had their service mentioned in news articles. WWII vets with PTSD were pretty much told to "man up" and bear it. Audie Murphy slept with a 1911 under his pillow the rest of his life. My son is a Navy retiree and he had command of about 20 men. Yet he is working at just above minimum wage. It seems that the only jobs where military experience counts is railroads, post office, and airline pilots.
To all of you who have served in the US military, I say a hearty "thank you". IMO, you didn't serve for the freebies you might get afterward, you served out of a sense of duty to the country where you live. I salute you!