Dick's Sporting Goods in Syracuse used to sell handguns. They also had a stated policy that "they would not be undersold". I put a deposit on a S&W 469, back when that was a current model. Then I found one, brand new, for less at another area dealer (Ra-Lins/GEM Sport Supply). Went back to Dick's, told the salesman and asked that he adjust the price on the 469. He refused, saying, "We're not here to lose money". I asked for, and received, my deposit back. I suppose, if I pushed the matter to a higher level, maybe I could have got them to abide by their own policy. To me, a contract is a contract, and a man's word is a man's word.