Theory: Revolver prices have not substantially changed over the decades

RM Vivas

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I don’t think anyone amongst us has not looked at old gun ads and thought about how much we wish we could have been around when a new M&P was $55.

Where we get short-sighted is in thinking that the $55 price is such a deal; compared to what we pay for an M10 today, it is. Or is it?

Under no circumstance can I be considered an economist. Hell, I can’t even do middle-level math. My mathematical skills are limited to calculating a decent tip and figuring out how many gallons of gas I can get out of a $20 bill (a number rapidly approaching 1!).

I digress….

When looking at the price of a revolver, we can’t look at the dollar amount charged. Instead we must look at the -value/purchasing power- that is charged.

They way I do that is to look at the cost of a revolver in 19xx and then what the average American annual income was in 19xx. I then represent the cost of the revolver not in dollars ($xx) but percentage of 19xx income (%x.xxxxx) it took to buy that revolver.

In 1967 the median income was $5,934 and the cost of a 4 inch M&P blued .38 Special was $71.50. Thus, the cost of a 1967 revolver was %1.204921 of the annual income.

In 1987 the median income was $23,596 and the cost of the same revolver was now $282; that’s 4 times what it had cost 20 years earlier.

HOWEVER, if that 1987 cost is represented as a percentage of annual income, it cost %1.195118; it actually cost slightly less in 1987 than in 1967 in terms of purchasing power needed to buy that revolver.

I’ve only looked at figures for the past fifty years but seem that a 4 inch blued M&P .38 Special has stayed between a low of %0.78713 in 1980 to a high of 1.624587 in 2010.

The lowest figure represents when the US was just coming out of the Carter recession and the 2010 represents when the US was getting deeper into the 2008 fallout.

The 2010 high is really an outlier with the figure falling back to the %1.05-1.30 range for the rest of the 201x’s.

Generally speaking, the price for a S&W Model 10 blued 4 inch .38 special has remained fairly consistent in terms of purchasing power. Removing the outliers, the price has stayed between %0.8 and %1.3 of the median income.

Year Nominal $ M10 %
1967 $5,934 $ 71.50 1.204921
1968 $6,421 $ 71.50 1.113534
1969 $7,043 $ 76.50 1.086185
1970 $7,368 $ 76.50 1.038274
1971 $7,626 $ 84.00 1.101495
1972 $8,198 $ 84.00 1.02464
1973 $8,915 $ 92.00 1.031969
1974 $9,554 $ 96.00 1.004815
1975 $10,154 $ 102.00 1.00453
1976 $10,947 $ 109.00 0.995707
1977 $11,692 $ 109.00 0.932261
1978 $13,098 $ 119.50 0.912353
1979 $14,526 $ 119.50 0.822663
1980 $15,944 $ 125.50 0.78713
1981 $17,300 $ 143.00 0.82659
1982 $18,347 $ 171.75 0.93612
1983 $18,797 $ 192.00 1.02144
1984 $20,196 $ 220.00 1.089325
1985 $21,317 $ 226.50 1.062532
1986 $22,482 $ 247.00 1.098657
1987 $23,596 $ 282.00 1.195118
1988 $24,772 $ 287.00 1.158566
1989 $26,440 $ 305.00 1.153555
1990 $27,522 $ 323.00 1.173607
1991 $27,842 $ 333.00 1.196035
1992 $28,424 $ 333.00 1.171545
1993 $29,143 $ 346.00 1.187249
1994 $30,247 $ 361.00 1.193507
1995 $32,036 $ 375.00 1.170558
1996 $33,447 $ 390.00 1.166024
1997 $34,952 $ 390.00 1.115816
1998 $36,802 $ 397.00 1.078746
1999 $38,523 0
2000 $39,772 $ 420.00 1.056019
2001 $39,978 $ 458.00 1.14563
2002 $40,125 $ 458.00 1.141433
2003 $41,039 $ 496.00 1.208606
2004 $41,952 $ 496.00 1.182304
2005 $43,861 $ 496.00 1.130845
2006 $45,618 $ 544.00 1.192512
2007 $47,549 $ 572.00 1.20297
2008 $47,624 $ 632.00 1.327062
2009 $47,126 $ 687.00 1.457794
2010 $46,658 $ 758.00 1.624587
2011 $47,368 $ 758.00 1.600236
2012 $48,291 $ 758.00 1.569651

I missed the entry for 1999, sorry.

This only covers 1967 to 2012.

My goal is to have 1922-2022 charted out. I think it would be interesting. Here’s some pricing:
4 inch 4 inch HB
1951 $ 56.50
1952 $ 62.00
1953 $ 62.00
1954 $ 62.00
1955 $ 61.62
1956 $ 61.60
1957 $ 61.60
1958 $ 62.00
1959 $ 62.00
1960 $ 62.00 $ 65.00
1961 $ 65.00 $ 65.00
1962 $ 65.00 $ 65.00
1963 $ 65.00 $ 65.00
1964 $ 65.00 $ 65.00
1965 $ 65.00 $ 65.00
1966 $ 65.00 $ 65.00
1967 $ 65.00 $ 71.50
1968 $ 71.00 $ 71.50
1969 $ 76.50 $ 76.50
1970 $ 76.50 $ 76.50
1971 $ 84.00 $ 84.00
1972 $ 84.00 $ 84.00
1973 $ 92.00 $ 92.00
1974 $ 96.00 $ 96.00
1975 $ 102.00 $ 102.00
1976 $ 109.00 $ 109.00
1977 $ 109.00 $ 109.00
1978 $ 119.50 $ 119.50
1979 $ 119.50 $ 119.50
1980 $ 125.50 $ 125.50
1981 $ 143.00 $ 143.00
1982 $ 171.75 $ 171.75
1983 $ 192.00 $ 192.00
1984 $ 220.00 $ 220.00
1985 $ 226.50 $ 226.50
1986 $ 247.00 $ 247.00
1987 $ 282.00 $ 282.00
1988 $ 287.00
1989 $ 305.00 $ 305.00
1990 $ 323.00 $ 323.00
1991 $ 333.00 $ 333.00
1992 $ 333.00 $ 333.00
1993 $ 346.00 $ 346.00
1994 $ 361.00 $ 361.00
1995 $ 368.00 $ 375.00
1996 $ 383.00 $ 390.00
1997 $ 383.00 $ 390.00
1998 $ 397.00
1999
2000 $ 420.00
2001 $ 458.00
2002 $ 458.00
2003 $ 496.00
2004 $ 496.00
2005 $ 496.00
2006 $ 544.00
2007 $ 572.00
2008 $ 632.00
2009 $ 687.00
2010 $ 758.00
2011 $ 758.00
2012 $ 758.00

Some caveats:
I have to pick a revolver that S&W makes that is not subject to wild market fluctuations (Model 29’s every time a Clint Eastwood movie comes out) and that has a consistent configuration. It’s not prudent to expect a 1929 4 inch M&P to be comparably priced to a nickel M10 with a 2 inch barrel in 1975.

For this reason I chose the M&P, blued, 4 inch, .38 special. There is some unavoidable variation, such as when the tapered barrel was dropped in favor of the HB and the SB dropped in favor of the RB, but otherwise it’s the only S&W revolver with a continuous history in the same configuration. Prices are from factory data, Gun Digest or Stoegers. The point for pricing is that it be either from the factory or the stated factory MSRP (as S&W would provide to publications like Gun Digest, Shooters Bible, etc.).

The income data is much more complicated. It is very vexing to find ONE source for annual average income over such a l;arge timeline. Theres US Census, Treasury, IRS, etc. Its also tricky because I need the gross income figure and it must be either all median or all mean average. When you get right down to it, the significant difference between mean average income v. median average income is not relevant as what is being measured is a consistent percentage. The figures are relevant to other percentages and not so much the actual dollar figures.

I postulate that, within certain statistical parameters, the price of a S&W M&P/m10 in a specific configuration has not -substantially- changed in 100 years when viewed as a percentage of purchasing power.

I’ll be working on this theory over the next couple weeks. I’m also going to try and graph the percentage of annual increase in revolver costs with the annual inflation rate and see how closely revolver prices follow that.
 
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It's not just guns.


Back about 2004 people were complaining about how expensive gasoline was, at $2 a gallon. How much better things were 30 years earlier when gasoline was 35 cents.


I explained to them that gasoline was actually cheaper now. They wanted to know how I came up with that. I told them that in 1974 I was making $2 an hour and gasoline was 35¢ a gallon. A gallon of gasoline was approximately 1/6 of my hourly wage. But currently I was making $20 an hour and gasoline was $2 a gallon. A gallon of gasoline was 1/10 of my hourly wage. Gasoline with cheaper now then it was then.


No one on the Internet seem to agree with me.
 
As a teenager in the 70's my first boss at the country hardware / gun / everything store told me that your average gun cost an average week's take-home pay. Always had. Always would. That was his theory. I think he was pretty much spot-on.

But your point that you have to take inflation/purchasing power into account is correct of course.

I've run a similar simulation to what you have but used this: Inflation Calculator | Find US Dollar's Value from 1913-2022
 
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IF one is comparing prices to income, the argument falls easy on the ears of those whose income has outpaced price increases. It is not convincing when one's income has been outpaced by the rate of price increases. Minimum wage or a little above it is reality for a whole lot of people from rural roads all the way to the sidewalks of urban canyons. That's the rub. A whole lot of folks in the back days were in the same spot as are a whole lot of people in today. All the comparisons and explanations in the world will not change that reality. High quality pistols and rifles and shotguns have never been affordable when one is scratching for a day by day living. Doesn't matter if one is buying Smith and Wessons or ... hamburger and milk. JMHO. Sincerely. bruce.
 
See, that Economics class is not so bad, right?:)

That inflation calculator that Glenwolde linked to is a lot of fun to mess with. I use that a lot. Like you, for ads old guns. Holsters, too. Or to get an idea of what my children's salaries mean in terms of when I was their age, for example.
 
Do you think the fact that S&W made millions of this particular
revolver has contributed to it's consistent percentage of income
cost over the years?

You could make the argument of amortization of equipment but that would also require the company to make a conscious effort to turn down a profit; not likely.
 
The US Dollar is a shadow of it's former self.
 
In my graduate STATS class I learned, "Numbers don't lie, but...."

I loathed stats classes in school. I've since learned that numbers do have a place in the world, and I actually enjoy fiddling with them.

Hope you're enjoying your quest, Robert. It is interesting.
 
In my graduate STATS class I learned, "Numbers don't lie, but...."

I loathed stats classes in school. I've since learned that numbers do have a place in the world, and I actually enjoy fiddling with them.

Hope you're enjoying your quest, Robert. It is interesting.

I’m not a math guy!

I failedcstatistics the first time around. I did learn a bit though. Ultimately I’ll put the purchasing power percentages on a bell curve, remove the outliers and I’m pretty sure the results will support my hypothesis that the cost of an M&P in terms of purchasing power has not significantly changed.
 
Old saying, "Don't use forty words when four will do."
 
Google "Inflation Calculator" plug in the number and the years.....easy peasy!

The issue with inflation calculators is that they give you a number in todays dollars but that only gives you cost, not purchasing power/value.

If you ask what 25$ in 1950 is woth today, the answer will show the effect of inflation but not the difference (if there is one in purchasing power) because it's not relative to annual income, instead its just relative to other years inflation rates.

The key take away is that the items being used as basis (M&P value) and annual income, must be consistent across the entire breadth of the timeline being examined.

Thats why this is so tricky. The US Census bureau calculates income one way, IRS another, Treasury another. To maintain consistent results, the average income figure must be consistenly calculated every year. You can't have treasury use one set of numbers up till 1950 and then use Census number from 1950 onward.

Even if the average income numbers are wrong, as long as they are CONSISTENTLY wrong across the entire timeline, it sould not affect the outcome because we are not really calculating the percentage as much as we are the DIFFERENCE in percentage.

I swera, I'm NOT a maths guy!
 
Opened the calculator.
Punched in $105. That’s what I paid for my Model 19 in 1967 in Guam.
Probably close to dealer cost.
$933 today.
I wonder can I get on a Flight to Anderson AFB?
 
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