Pioneer461
US Veteran
I can not personally vouch for this story, but I came across it in a newsletter, "Page Nine", by Alan Korwin.
Southwick Associates has completed an extensive survey of the top brands in the shooting sports. It is part of a 238-page report that received so much coverage you have never even heard of it. Are you using the top brands? Here they are:
Top rifle brand: Remington (17.5% of all purchases)
Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)
Top muzzleloader brand: Thompson Center (31.9% of all purchases)
Top handgun brand: Sturm Ruger (16.7% of all purchases)
Top scope for firearms: Bushnell (17.1% of all purchases)
Top rifle ammunition brand: Remington (25.3% of all purchases)
Top shotgun ammunition brand: Winchester (31.9% of all purchases)
Top handgun ammunition brand: Winchester (22.0% of all purchases)
Top blackpowder brand: Pyrodex (38.7% of all purchases)
Top balls, bullets, or shot brand: Hornady (28.4% of all purchases)
Top reloading bullet brand: Hornady (31.7% of all purchases)
Top reloading primer brand: CCI (38.2% of all purchases)
Top reloading powder brand: Hodgdon (37.8% of all purchases)
Top binocular brand: Bushnell (33.6% of all purchases)
Top holster brand: Uncle Mikes (19.0% of all purchases)
Top knife brand: Gerber (15.0% of all purchases)
For details; http://southwickassociates.com/node/10972
Southwick Associates has completed an extensive survey of the top brands in the shooting sports. It is part of a 238-page report that received so much coverage you have never even heard of it. Are you using the top brands? Here they are:
Top rifle brand: Remington (17.5% of all purchases)
Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)
Top muzzleloader brand: Thompson Center (31.9% of all purchases)
Top handgun brand: Sturm Ruger (16.7% of all purchases)
Top scope for firearms: Bushnell (17.1% of all purchases)
Top rifle ammunition brand: Remington (25.3% of all purchases)
Top shotgun ammunition brand: Winchester (31.9% of all purchases)
Top handgun ammunition brand: Winchester (22.0% of all purchases)
Top blackpowder brand: Pyrodex (38.7% of all purchases)
Top balls, bullets, or shot brand: Hornady (28.4% of all purchases)
Top reloading bullet brand: Hornady (31.7% of all purchases)
Top reloading primer brand: CCI (38.2% of all purchases)
Top reloading powder brand: Hodgdon (37.8% of all purchases)
Top binocular brand: Bushnell (33.6% of all purchases)
Top holster brand: Uncle Mikes (19.0% of all purchases)
Top knife brand: Gerber (15.0% of all purchases)
For details; http://southwickassociates.com/node/10972