Looks gimmicky, and how is it going to perform any better than a standard semi or full wad cutter? Big fat flat nosed bullets also create some hydrostatic disruption by creating resistance, if there is some real advantage of these over the former, I would really, really like to see it. If we could keep this related to reloading, let's say they do sell these to the average reloader; are these going to perform well enough at cost to displace expensive hollow points in terms of performance? More importantly, for those in the market for a non expanding, high terminal performance bullet, can they sell these cheap enough to compete with the commercial bullet casters and swagers who can produce wadcutters by the truckload for a fraction of the price? An experienced caster may even choose to make his own non expanding bullets, another point they have to compete with. Prices will have to be cheap, and the bullet prove itself valuable to break in.
I've watched a few videos on this new concept, they seem to have had some "help" in their interpretation of the results. As far as I've seen, they make a great deal about a permanent tear cavity in the shallower end of the gel blocks, but this phenomena can be seen in other bullets, and how it transfers to the real world, in terms of real effect, or if it occurs within actual flesh shot, is in question. It may not increase effectiveness at all, and may be something they are purposely making the molehill into a mountain about.
I'll reserve judgement, like I always do, until more data comes in. However, I'm leaning towards the camp of "how is this better/cheaper than traditional full point bullets" crowd, as of now.
