Its a number game as many pointed out. And if Kimber wasn't buying those pages, it would just be someone else. they are ads! Know this, the standard or default percentage of ads to articles is very cut and dry. A magazine will not stay in business very long unless they reach that magic percentage which is roughly 60% ads and 40% content/articles...and goes even higher in some cases. That is why new rags that come out seem thin and article driven...before too long, if they are a read magazine, you will find they become thicker, and are laden with ads...its a business and that quota of ads has to be met or its die.
Ads keep a magazine alive...its not subscriptions, its certainly not articles..without ads, they have costs that far outweigh income. Subscriptions need to be in the hundreds of thousands as well.
Ads keep a magazine alive...its not subscriptions, its certainly not articles..without ads, they have costs that far outweigh income. Subscriptions need to be in the hundreds of thousands as well.