You have to remember...they aren't "selling the
steak; they're selling the
sizzle."
You'll notice in Rob Lowe's commercial, he is surrounded by attractive, well-dressed men and beautiful women, classy surroundings, and a pleasant atmosphere.
The "less attractive" Rob Lowe lives in a dump, is dressed like a slob, and you can smell his body odor through the camera lens.
They're trying to sell the "image" that you will be classier, more attractive to good-looking babes, and will smell nice if you have DirecTV.
Most, if not all, commercials do that. That's why you always see handsome, studly men, complete with "five o'clock shadow," driving the luxury sports car, with a drop-dead gorgeous bimbo cuddling next to him. They're trying to sell an image.
They want you to say to yourself, even if sub-consciously, "Hey! That could be
me! I'm goin' out and buy
me one of them BMW's! I'll show Pammy Sue Puckett that she shoulda married
me instead of that spoiled little rich boy from San Francisco!"
You probably won't see commercials involving some guy who is short, fat, fifty, and bald driving the luxury vehicle with a dumpy, cellulite-packed honey showing off her varicose veins.
That's the way human nature works. Ain't that fun?

Now, let's all go out and sign up for DirecTV.