Right now, domestic primer manufacture is almost a monopoly. Vista Outdoor owns Federal, CCI, and Remington. There's no way Vista will let their subsidiaries start trying to undercut each other. Besides those makers, there's Winchester, and that's about it.
Eventually, supply and demand should normalize things.
If it weren't for Vista Outdoor, we wouldn't be having this discussion.
There's simply not 10 cents of material or manufacturing cost in a single primer. Someone will see that the demand is there, and the void will be filled by a more competitive product.
Maybe we'll see Norma or RWS re-enter the American market? They make fantastic products.
I'd be more than happy to buy RWS Sinoxid primers!! They were great!
In fact, if a really high quality primer like that reappeared in the US, I'd buy it just to "blow a raspberry" at Vista!
By the way, over the past couple years, VSTO stock has been as high as $50+/share. Now, it's about half of that. They're going to milk us for every cent they can while they're hurting and while they know they largely control the market. I suspect that if things get competitive, they'll drop their reloading product lines.