YMMV (Your Mashup May Vary) but this is pretty much the last thing I'd want when driving.

Revolutionary software changes a song when you press the accelerator, tap the brake, or turn the wheel

"...Take your daily commute. Each time you do it, you can listen to the same piece of music, but by altering those inputs — accelerator, turning, braking — ever so slightly each time, you will create a different-sounding song every time. “The same left turn you make every day on Sound Drive will be more expressive, more colourful, more invigorating,” will.i.am explained...

...This won’t work on just any piece of music, however. You can’t put on the Rolling Stones and sculpt your own piece of “Satisfaction” with your driving style. Sound Drive only works with music specifically created for the system, but this in turn leads to what will.i.am says is one of the most exciting aspects of the technology.

Yeah, it won't work on classical, that's for sure!

“The product is not just for the driver. It’s also for the community of music-makers, because now we’ve expanded on what a song can actually be,” he explained. “We’re no longer chasing TikTok algorithms or skip rates on DSPs. Now musicians can create in a lush environment.”

"Now musicians can create in a lush environment”... like when you're supposed to be concentrating on the road? The insurance companies could have a field day with that one if two "creative Beemers" collide.

Hmmm... We're forbidden to use a cell phone when driving because of "distracted driving", yet our vehicles are allowed to distract us with infotainment screens, and now this.

Whatever floats yer boat, but it's a "No, thenk you! from me.

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"I drank WHAT?" (Socrates)

A ingenious solution to a non existing problem!-

No thanks, I have much better things to waste my money on!

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14 S&W Revs none with locks!

Some one with to much time on their hands.

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Music/Sports/Beer fan

Mercedes have already loused up the infotainment controls on their latest cars. Mine has the rotary control pioneered by BMW with iDrive. Now M-B have decided that touchscreens and controls are the way to go. Porsche have gone down the same rabbit hole.

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Release the Kraken

Alas, I fear that the cars for us reg'lar folks are being similarly affected.
"Gimme that old-time connection / It's good enough for me"

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"I drank WHAT?" (Socrates)

The next evolution of Auto-Tune.

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Music/Sports/Beer fan

A solution in search of a problem.