I go the bargain/best price available route, but stick to brass cases, and prefer new over reload. I figure they might be a little safer, and generally run a little hotter. If I have a choice, I try to get 124 grain over 115, but that's often not available.
I also like European over US manufacturer; I'd LOVE to buy American, but in my experience the US stuff is downloaded, and the European makers load it hot (or, to normal specs?).
*Note- I prefer the hotter loads and 124 grain because I have fullsize metal pistols, such as a Beretta 92 and a CZ 75. Just my opinion, it seems more accurate and cycles a little better.
My general preferred order is Sellier and Bellot, then Prvi Partisan (PPU), then Fiocchi. Herter's (Cabela's) is rebranded Sellier and Bellot, Monarch (Academy) brass is rebranded PPU.
That said, I look for $200 or less per 1000 rds, and have taken Blazer Brass at that point.
I bought Aguila 124 gr FMJ when it was a good price (think it was $8.99 a box + s/h). This has shot fine, they have a crimp in the case that disappears when shot. I wouldn't hesitate to buy these again, if the price is right.
My current choice is Yavex 124 grain FMJ (at Bud's for $261 per case of 1450, or 29 boxes at $9 a box, + s/h). At that price, it's cheaper than Freedom reman's.
Yavex is made in Turkey and is NATO spec with sealed primers and cases. I've shot a couple of boxes with no failures, and nice snappy recoil. So far, so good with this.