I live in Illinois about 100 miles from the Winchester plant in Alton. W231 is always cheaper in the shops around here; however, if I mail order it, I noticed that now, HP-38 is ALWAYS cheaper. I think it has to do with Hodgdon now being the distributor of Winchester powders. (They - Hodgdon - are making sure the Win. powder is a couple bucks per 8-lb keg more than their branded-version of the same powder, is what it looks like to me... Wonder how Winchester feels about that arrangement?)
Anyway, it's all the same SMP-231 powder designed and made in Florida. Sometimes you can find "surplus" SMP-231 powder at a good price. I haven't seen any in about 10 years, but I had a keg of it once. I use W231/HP-38 for probably 90% of my handgun loading, including 380, 9mmP, 38, 357Mag, 10mm, 45ACP, 44 Russian, 44 Spl., and 44 Magnum.
It's bad points are smokiness (especially with lead bullets using soft lube) and dirtiness (not too bad really, but worse than the powders whose claim to fame in these modern times is "clean-burning"). The great parts about 231 is that it flows in measures VERY well, and it is an amazingly flexible powder. Here's my basic loads:
380 Auto x 105gr LRN + 3.0grs W231/HP38 = 800 fps (roughly - haven't chronoed that yet)
9mmP x 135gr LRN + 4.4grs W231/HP38 = 1100 fps (depending on barrel length)
38 Spl. x 158gr LSWC + 4.4grs W231/HP38 = 800 fps (again, depending on bbl.)
357 Mag. x 158gr LSWC + 5.6grs W231/HP38 = 1000 fps (light load for a 357)
10mm Auto x 175gr LTC + 5.6grs W231/HP38 = 1100 fps
45 ACP x 230gr LRN + 5.6grs W231/HP38 = 870 fps
45 ACP x 200gr LSWC + 4.4grs W231/HP38 = 700 fps (target load)
44 Russian x 205gr LRNFP + 4.4grs W231/HP38 = 725 fps (depending on bbl.)
44 Spl. x 225gr LRNFP + 5.6grs W231/HP38 = 775 fps
44 Mag. x 250gr LSWC(Keith) + 7.5grs W231/HP38 = 950 fps
As you can see, HP38/W231/SMP231 is quite a universal powder, and it flows well, and is very economical. Out of 10 loads in 9 calibers, 8 of them use one of two weight settings. This allows me to keep two powder measures basically permanently set up for these two standard loads and move them from tool-head to tool-head.
I noticed someone said that they believed St. Mark's Powder is owned by ATK / Alliant. As far as I know, St. Mark's Powder was sold by Winchester to General Dynamics, and is still owned by General Dynamics. The connection here is that St. Mark's makes the propellant for rockets as well as gunpowder, and Gen. Dynamics is of course an aerospace giant... Here's a branch of their website which shows that the new 100V powder is definitely a St. Mark's product:
GD-OTS Propulsion Solutions