At one time, I think I has subscriptions to every gun publication out there. Then I developed some wisdom.
Nothing personal meant against any writers we have here but the facts are facts.
1. Most of any gun magazine is advertising. That is ok, the bills have to be paid but magazine sales ought to pay the bills. Put in more informative articles and sales will increase. It costs less than a quarter to print a magazine but the mag sells for more than $5.00. So why fill the mag with mostly advertisements other than greed?
2. Most of the gun reviews are nothing more than out and out lies. Some writer will review the cheapest gun on the market that is made of pot metal, assembled in a country one has never heard of and sells for $9.99. Suddenly this gun becomes the most accurate, reliable gun in the world. The writer is like attorneys, they no longer care about truth or factual information but the money to be made by their sponsor. They only care about the gun maker or gun magazine that is paying them to review a product that they have to glorify.
3. Well over half of all the articles deal with black plastic since that is the current rage. As with cars, plastic in guns does not last as well as metal does. I have a friend that is a professional person having reached the highest level of competence in the martial arts, including cage fighting. So he gets involved with guns. If it is not black, plastic or semi auto, he does not want any part of it. His attitude is seen in gun magazines and many other people. Nobody wants quality or visual appeal now. They want plastic guns because the media has portrayed it as the ultimate gun. I do not want a plastic gun and I do not want to read about one. A real gun person wants quality, visual appeal and guns that will hold their value and that is what they want to read about. I would rather read about the guns of the old west than about the latest Glock offering. I would rather see photos of custom guns or read about real life events than hearing how good a plastic gun will work when recovered from being dropped 50 feet while in a heated firefight. We are not night time snipers needing night scopes, non refelctive surfaces or camo covered guns. We are shooters that may or may not carry for work or protection.
4. I do not want to buy a gun publication to read advertisements about non gun products like tennis shoes, products for the ladies, land sales in NY or timberwolves for sale. I want to read about guns, practical use of guns, firearm accessories and get honest reviews of each.
Until the publications get back to the basics of what real gun owners want to see and read, I will stick to getting American Rifleman. If I see something in the store racks that has an article I am interested in, I MAY buy that one issue.