Buck Knives latest advertisement is a bit...Sketchy.

[Echo40]

I just got an e-mail from Buck with this ad in it...

I don't know what the gentleman in this ad is supposed to be doing with that knife, but when I saw it, the first thing that jumped into my mind was that he was a thug who was either about to slash the tires or cut the brake line.

I'm legitimately curious just what is going on with this advertisement... I mean, it's a guy crouched down in the dark next to a fancy motorcycle with his knife deployed and his face shaded out.

 

[JH1951]

Email them back and ask what the deal is..... then let us know.

 

[diyj98]

I'd assume they're implying it's tough and ready for any task such as using it as tool on his motorcycle, but I agree it's a odd advertisement.

 

[Telecaster]

He’s going to use it as a screwdriver!

 

[Baxter6551]

I concur with comments above. I copied the picture and sent them an email.

 

[Mule Packer]

...the first thing that jumped into my mind was that he was a thug who was either about to slash the tires or cut the brake line.

I think your first impression was right.

It's called "target marketing" where the company identifies a specific section of the available market that would be most likely to purchase the product. Once identified, the company pushes the product towards that specific group. Buck obviously is targeting thugs and gang members with this one...and it makes sense. This target group has lots of stolen discretionary funds that can be spent on drugs, firearms, and of course, Buck knives.

 

[Marshwheeling]

I think he was just cutting a new piece of fuel line.

 

[dmar]

The ad got your attention so it worked…

 

[Echo40]

The ad got your attention so it worked…

I've never really understood this sentiment...

Sure, it got my attention, but it doesn't make me the least bit interested in purchasing a Buck Deploy Series knife, so how did it work?

Getting your attention is only half of the equation, the other is compelling you to purchase the product, so if if only succeeds in the former, then didn't it in fact fail?

 

[Yendor357]

That’s a Kawasaki moto cross race bike; lime green, no kickstand. It’s way too new to need a fuel line and the rear brake assembly is on the right side of the bike.

I don’t get it either.

I will say this tho, quite a number of pick-up truck commercials on tv have a dirt bike in it. Some SUV commercials do as well. You wanna be cool? Get a dirt bike. < That’s the only possible connection I can com up with.

 

[Buford57]

Come on, man...he ran over some baling twine and it's wrapped around, you know, the thing. He needs to quickly deploy his knife to do a tactical removal.

 

[lihpster]

You're casting aspersions on this man simply because of how things look. In reality, he's a off duty police officer defending himself while being attacked by a rogue dirt bike. Kawasakis, in particular, are known for their felonious tendencies.

 

[4T5GUY]

I think your first impression was right.

It's called "target marketing" where the company identifies a specific section of the available market that would be most likely to purchase the product.

That’s funny.

Looks like they have changed their marketing direction. The last, (new,) Buck knife I bought was probably 15 yrs ago. The paper that came in the box with the knife was full of scriptures. I thought I was kinda well versed but had to look one up just to see the relevancy with me buying a Buck knife.

Haven’t paid any attention lately but maybe they figured out how to sell their knives in todays kinda “different” society.

Jim

 

[Rustyt1953]

The full pic.

 

[Oldsalt66]

"I don't know what the gentleman in this ad is supposed to be doing with that knife, but when I saw it, the first thing that jumped into my mind was that he was a thug who was either about to slash the tires or cut the brake line." ~ Thread premise


The guy's working on his motorcycle using his knife as a tool, so he must be some sort of a lowlife criminal thug and maybe even a gun owner as well.

This thread most definitely reminds me of the Thematic Apperception Test.

Thematic Apperception Test | Psychology Concepts

 

[Krogen]

Rarely do I get hooked by ads. Or perhaps I'm so susceptible, I not aware of it. But this ad is unlikely to make me run out an buy a Buck knife.

Some ad agency figured a knife being used in the dark is a good way to work on a bike. Go figure. A knife is quite possibly the last thing I'd choose in that situation. Knives have their uses; I carry two. A Swiss Army Knife and a Kershaw Link. Neither would be my first choice to work on a bike, or a car, or a . . . .

 

[Sistema1927]

I passed right by that ad yesterday for another reason. My "betters" in this state won't allow me to have an automatic knife.

 

[gwpercle]

Two Things ...

1.) Don't overthink advertisements ... most make no sense and most seem to have been written by fools and idiots who don't seem to understand what people need / want .

2.) Do Not pay any attention to unsolicited advertisements .
You are not obligated to read E-Mails ... Don't Read unsolicited E-Mails or E-Mals you know are simply advertisments ... I trash 9 out of 10 because they are just ad's and notices .
You have to learn to ignore all the ad's that come across your eyes every day from all directions !

I don't know what buck is trying to do but I ain't buying it ...
That ad just doesn't look like it is something I would be interested in .
Buck needs a new Ad Agency ... this one Sucks Rocks !

And I'm a Knife Guy big time but this one ... no thanks , the ad itself is a turn off !
Gary

 

[DWalt]

I have a knife in my kitchen drawer that looks just like that one in the ad. It even has a red handle. And what's all the stuff on the ground - tools? It certainly is a strange ad. But I am not a knife freak. As long as it is capable of cutting, that is all I need any knife to do no matter who made it, what it looks like, how much it costs, or what their advertising says. I also have a fairly nice Buck hunting knife in my kitchen knife drawer and it works well for slicing vegetables.

 

[Piwo]

Perhaps he is scraping dried dog poo off the foot peg. But seriously, it doesn't look like a tool I would use on that part on a motorcycle. Nor does it look like the conditions, place or lighting that I would work on a motorcycle. To me it looks like ad copy from someone that doesn't carry a knife or work on motorcycles very much. By the way, that motorcycle is way too clean. He apparently doesn't ride much either. LOL