Over the years I have been very entertained by the Progressive, GEICO, and Liberty Mutual commercials. The Cavemen, and the gecko, and Flo & Jamie, and even Lemu emu & Doug are all quite amusing.
But you know what? None of them have had the desired effect on me.
I haven't switched to any of those companies for my insurance needs. I prefer to stick with a tried and true company with a good, dedicated, local agent and office in my area. Someone I can trust and call anytime I have a question or issue I need help with.
Seeing TV ads with a bunch of entertaining clowns doesn't inspire my confidence.
IMO, they would be better off if they saved the millions they throw into ad budgets and give their policy-holders a break on the rates they charge. In the long run, maybe the lower rates would generate more word-of-mouth business.
Maybe...