El Paso Saddlery 1959 Ad - Missing Link?

[Papa Lee]

El Paso Saddlery 1959 Ad - Missing Link?

This advertisement is from the 1959 summer issue of "Frontier Times" magazine.

Floral carving on this rig looks similar to S.D. Myres style. Possibly a Dale Myres offshoot?

Certainly not the current El Paso Saddlery - Bobby McNellis was 17 years old in 1959 and working in his fathers camera shop.

 

[jem102]

My, my...$24.50 for a fully carved holster and belt! And 64 years latter, what, 1,400% price increase? I was 8 years old when that add ran. Never missed Roy, Gene, Hoppy or Cisco, IF, I was trapped inside, usually for some infraction of a rule. My eyes always went first to their gun rigs, second to their hats and third to their horses. Otherwise I was outside with my Daisy and my water spaniel Fritz or, and mostly to my dismay, in school. My life has not stood for much as to making a mark on the world but it has been a good one for me and I see so many people today that are so sad it almost breaks me sometimes. They don't seem to have ever had dreams and joys...

 

[rednichols]

El Paso Saddlery 1959 Ad - Missing Link?

This advertisement is from the 1959 summer issue of "Frontier Times" magazine.

Floral carving on this rig looks similar to S.D. Myres style. Possibly a Dale Myres offshoot?

Certainly not the current El Paso Saddlery - Bobby McNellis was 17 years old in 1959 and working in his fathers camera shop.

Thanks for the ad . I'd agree that this is a Dale Myres effort (son of Sam) who had only recently returned to the fold after his father's death in '53 but was rejected and started his own in MX. He was known for sparring with Ojala's claims to the buscadero belt (both were shaped differently but undoubtedly Sam Myres' was first, in 1930 while Ojala was 1958 or so)(an article, a book, a brochure). Perhaps he was choosing a name when he used El Paso Saddlery initially because this is what he ended up with:

 

[rednichols]

My, my...$24.50 for a fully carved holster and belt! And 64 years latter, what, 1,400% price increase? I was 8 years old when that add ran. Never missed Roy, Gene, Hoppy or Cisco, IF, I was trapped inside, usually for some infraction of a rule. My eyes always went first to their gun rigs, second to their hats and third to their horses. Otherwise I was outside with my Daisy and my water spaniel Fritz or, and mostly to my dismay, in school. My life has not stood for much as to making a mark on the world but it has been a good one for me and I see so many people today that are so sad it almost breaks me sometimes. They don't seem to have ever had dreams and joys...

The price of an ounce of gold in '59 was U$35 so prices have increased accordingly -- recently gold hit U$2,000/oz. So if you're willing to pay in the '59 gold equivalent, you'll have plenty of takers .