Federal has new auto ammo

[ddixie884]

I was looking on the Federal website and noticed they have a new to me loading in .45acp, 9mm, .40S&W and 10mm. This is a very hard lead, heavy for caliber WFN coated bullet set up for penetration. They call them Solid Core. For instance the .45acp is a 240gr at a rated 1,000fps. The .40 is 200gr at a rated 1,000fps. 10mm is 200gr at 1,200fps. 9mm is 147 at 1.120fps. Looks like to me they are trying to compete with BB and Cor-Bon........

Check it out..........

 

[smoothshooter]

Why are they farting around with new products when they can't keep up with demand on their regular product line?

 

[hkcavalier]

Pretty hot loads...10" test barrel or real-world? I guess we'll have to wait and see.

 

[reddog81]

Looks like some powerful medicine.

I'm guessing it makes sense for them to start selling this now because they will be able to sell quite a bit of it and get better margins than other products. A coated lead bullet is considerably cheaper and easier to make than your normal hollow point and they are charging a premium price.

 

[6518John]

I have never seen or heard of 9mm described as a "hunting cartridge" until this product, but maybe I am behind the times.

American Handgunner Federal Solid Core Ammunition - American Handgunner

I guess it is trying to encourage folks with 9mm pistols to hunt with them as well.

It looks like a great product and I hope it does well.

 

[Telecaster]

Why are they farting around with new products when they can't keep up with demand on their regular product line?

I expect Mr. Vandenplinker will do a video where he addresses that question. Not necessarily answers it, just acknowledges it.

Maybe it's cheaper, faster, or easier to make.

 

[Telecaster]

I have never seen or heard of 9mm described as a "hunting cartridge" until this product, but maybe I am behind the times.

American Handgunner Federal Solid Core Ammunition - American Handgunner

I guess it is trying to encourage folks with 9mm pistols to hunt with them as well.

It looks like a great product and I hope it does well.

Maybe those 9mm carbines have a purpose after all.

 

[chief38]

Why are they farting around with new products when they can't keep up with demand on their regular product line?

That's like saying why ticket someone for speeding when there are Bank Robbers and Murderers out there. BOTH need to be addressed.

When you are in business (I have 40+ years of experience in my own business) you can NEVER NEVER sit on your laurels and just conduct business as usual. You ALWAYS need to be preparing the next item for release. If YOU don't your competitor will! New items are NOT invented over night and need to be tweaked and proven. That often takes months and months and I guess they think the current ammo crises will subside one day. they want to be ready for the next item....

 

[Nevada Ed]

They have their new deep penetrating .22 SD bullet...........

so why not try a coated lead bulet that can be pushed harder and try for a HI-Vel load
that some shooters might be waiting for.

9mm for hunting ?

"Stick it in your ear".......... seems like a good idea, if you can get that close?

 

[Rammer Jammer]

Do you really think that the R&D guys should be or are working on the manufacturing floor?

Hand the engineers a broom right?

Why are they farting around with new products when they can't keep up with demand on their regular product line?

 

[jdh]

Copper prices are going up, polymer is cheaper.

The old Castcore line was very accurate penetrated deeply. Hope this is as good.

 

[ddixie884]

They may be gearing up to get the most from they're customers after this windfall they have going in this panic situation. This too, will pass...........

 

[smoothshooter]

They may be gearing up to get the most from they're customers after this windfall they have going in this panic situation. This too, will pass...........

This will not pass.
Not this time.
The current situation, or some variation of it is the new norm, and will be the rest of our lives. The days of relatively cheap, readily available ammo are over. The shooting sports have been dealt a near-death blow, and they will never totally recover.
A business cannot survive when it loses it's insurance coverage and is shunned by " woke " financial institutions.

 

[smoothshooter]

That's like saying why ticket someone for speeding when there are Bank Robbers and Murderers out there. BOTH need to be addressed.

When you are in business (I have 40+ years of experience in my own business) you can NEVER NEVER sit on your laurels and just conduct business as usual. You ALWAYS need to be preparing the next item for release. If YOU don't your competitor will! New items are NOT invented over night and need to be tweaked and proven. That often takes months and months and I guess they think the current ammo crises will subside one day. they want to be ready for the next item....

I have worked many years in production, lower and middle management, management, and front office at two different manufacturers, one of them an ammo company.
R & D for bullets is not hard, or a big deal.
Keeping high-volume machinery going, and maintaining good quality control is.
Currently-available .22 LR ammo already penetrates as deep as it needs to. Let the engineers focus on quality and production of the offerings they already sell.

 

[chief38]

I have worked in production, lower management, and front office at two different manufacturers, one of them an ammo company.
R & D for bullets is not hard, or a big deal.
Keeping high-volume machinery going, and maintaining good quality control is.
Currently-available .22 LR ammo already penetrates as deep as it needs to. Let the engineers focus on quality and production of the offerings they already sell.

There is another reason that I failed to mention up above......

Company's like to put out multiple items simultaneously to gain more market share and shelf space. The more SKU #'s a Company sells the more market share they have.

If one Company carries everything they could imagine people would like to buy, then they are more likely to have something to sell to them. The same reason Federal created the American Eagle brand. They really have nothing Federal or CCI didn't, just gives them more market share, more sku #'s and more product to sell - even though many items from those Company's are repetitive.

 

[Rammer Jammer]

What is this death blow you think has occurred?

Is there new legislation passed the rest of us don't know about? Have manufacturimg facilities been destroyed? What are you writing about? What loss of insurance or financial backing?

If the greatest surge in buying guns and ammo is what you think is a death blow, you are way off base. Supply simply can't keep up with current demand.

This will not pass.
Not this time.
The current situation, or some variation of it is the new norm, and will be the rest of our lives. The days of relatively cheap, readily available ammo are over. The shooting sports have been dealt a near-death blow, and they will never totally recover.
A business cannot survive when it loses it's insurance coverage and is shunned by " woke " financial institutions.

 

[smoothshooter]

I am referring to multiple bills being prepared
in Congress and some states that would remove the legal protections ammo, gun, and other companies that have existed for years that protect manufacturers to a large degree from frivolous lawsuits resulting in injury and death due to the misuse of their products, in a nutshell.
Another is credit card companies considering refusing to allow purchases of gun and ammo to be made with their cards. There are others, but this is the gist of it.
All the above will stifle production to a fraction of what it was 2 years ago as some ammo companies shut down while others have to charge higher prices due to to exorbitant insurance costs.
You cannot shoot trap and
Skeet tournaments and tactical matches if you are almost out of ammo all the time.

 

[nedlate]

R & D for bullets is not hard, or a big deal.

Uhhhh!! Making a drawing is easy, making the tooling and getting it to work is sometimes not so easy.

Keeping the production machines going with tooling is full time+. Then engineers want you to break into your scheduled parts to make test tooling to see if it will work, then modify tooling several times to make it work.

Sometimes it is a big deal!

Ed

 

[ddixie884]

I could be wrong, I usually am but I see these more as ammo to be carried in the woods. Maybe to use like a revolver if you don't have one. Maybe for defense against predators 2 and 4 legged or for targets of opportunity.

 

[Bumpus13]

This will not pass.
Not this time.
The current situation, or some variation of it is the new norm, and will be the rest of our lives. The days of relatively cheap, readily available ammo are over. The shooting sports have been dealt a near-death blow, and they will never totally recover.
A business cannot survive when it loses it's insurance coverage and is shunned by " woke " financial institutions.

*yawn*