Regardless, I don't malign another's choice. I may bring up hard evidence to the contrary. I try to avoid snide remarks.
You'd need to wait until it actually gets used, which is sort of the problem. There is no "hard evidence" (as if the burden was on me to disprove the claim) So I'm gonna jump ahead and explain how the boutique SD ammunition discussion works:
(1) Person A thinks Merlin's Magic Bullets are great, points to ballistic gelatin tests.
(2) Person B points out that there haven't been any documented cases of the new bullet design being used. Why bet your life on something that's unproven?
(3) Person A says, "But ballistic gelatin!" Discussion devolves into argument over "hydrostatic shock" and "permanent wound cavities".
One side relentless believes in ballistic gelatin, which is what (unfortunately) nearly all modern ammunition is optimized for, because so many people are captivated by it. And hey, it's not really bad stuff, just misused. The point isn't "wound cavities" and such--it's a great uniform, reproducible media for objectively testing penetration and reliability of expansion. It's just horribly misused because (a) it's clear, and (b) people like pictures and hate reading.
The other side bets on stuff with a longer track record. Which isn't bad, but it sure wouldn't have produced the mini ball, autoloading pistol, or hollowpoint bullet.
Snake oil just cuts to the chase. And it's remarkably apt. My favorite was when they said "terminal performance achieved is quickly approaching that of 5.56 rifle performance" without mentioning what cartridge they were talking about.
Xtreme Defense(R) Technology – Lehigh Defense, LLC
But hey, it's marketing. It's not meant to be read seriously.
People bought snake oil because they didn't have access to decent-quality health care and medicine. If some doctor told you he couldn't cure your consumption, you'd be pretty happy to plunk down for a bottle of cure-all, especially if it had a bunch of cocaine in it.
Same deal with boutique self-defense ammo. People want the comfort of knowing they've got "the best"--the best guns, training, ammunition, holster, etc. After all, if you have The Best, how could you lose? All of this stuff is a comforting swaddle against the uncertainty of the real world, where you can do everything right and still die in a ditch.
If your state restricted you from the overwhelming majority of quality, proven self-defense ammunition, Lehigh's offerings start looking
real attractive. Especially when everybody on earth just
knows that people just shrug off FMJs of all designs, and lead bullets just bounce off flesh.