I have got a shop closet FULL of over 40 different lubes, oils, greases, cleaners, rust preventatives, and truth be told, they all work well enough for 99% of our purposes. I used to enjoy trying new products out, but settled on the Rig #2 Oil as it works so well for me for all 3 purposes.
If we were to go into combat in a dusty, sandy, salty, or wet environment, some might be better than others, but for most of our needs almost any quality gun product thats been around for a while works just fine.
Here is just an off the top of my head list of some of them (without going down to actually look)
CLP
Tri-Flow
Hoppes #9
Hoppes Copper fowl-out
Shooters Choice Bore cleaner
Outers
G96
Birchwood Casey Degreaser
ssme as above but OK for plastics & wood
3 in 1 oil
Marbles Bore Cleaner
Marbles Oil
Hoppes Oil
Sears Oil
Sears bore cleaner
browning bore cleaner
Browning Oil
S&W Oil
Remoil
Remington Oil with Rust preventative
Remington Bore Cleaner
Elmer's Slide All Dry Lube
Rig Universal Grease
Rig #2 Oil
Rig Bore cleaner
TS 70 Moly paste
Cosmoline
GI Lubriplate
GI bore cleaner
GI Oil
Ezzox
WD-40
Kroil
PB Blaster
There are others but without looking I don't remember their names.