My gf sent this to me, with much shaking of the head. We are clearly SO not in sync with modern life 
The “Sad Beige Lawsuit” and the Fight Over Social Media Influencer IP Rights
Several paragraphs long, but here's the gist:
Can you protect a personal “aesthetic” or “vibe?” Social media influencer Sydney Nicole Gifford believes so, as she recently sued fellow social media influencer Alyssa Sheil in Texas Federal Court, in what is now known as the “sad beige lawsuit.”
Both [are] social media influencers who promote Amazon products over their respective social media feeds using a predominantly “neutral, beige, and cream aesthetic.” Gifford claims Sheil copies her “neutral, beige, and cream aesthetic” and “vibe” by replicating her photos and videos without attribution, which in turn has resulted in a loss of earnings. Sheil immediately sought dismissal of all Gifford’s claims, arguing, among other things, that it is impossible to steal an aesthetic or vibe of an individual...
Gack. Who ARE these people?
From a People (ugh...) article:
)
The “Sad Beige Lawsuit” and the Fight Over Social Media Influencer IP Rights
Several paragraphs long, but here's the gist:
Can you protect a personal “aesthetic” or “vibe?” Social media influencer Sydney Nicole Gifford believes so, as she recently sued fellow social media influencer Alyssa Sheil in Texas Federal Court, in what is now known as the “sad beige lawsuit.”
Both [are] social media influencers who promote Amazon products over their respective social media feeds using a predominantly “neutral, beige, and cream aesthetic.” Gifford claims Sheil copies her “neutral, beige, and cream aesthetic” and “vibe” by replicating her photos and videos without attribution, which in turn has resulted in a loss of earnings. Sheil immediately sought dismissal of all Gifford’s claims, arguing, among other things, that it is impossible to steal an aesthetic or vibe of an individual...
Gack. Who ARE these people?
From a People (ugh...) article:
Sydney Nicole Gifford is a 24-year-old social media influencer who's amassed nearly half a million followers across Instagram, TikTok and Amazon Storefront...
The content Gifford creates centers around her home, fashion and "must-have" items she finds on Amazon. She stands out because of her neutral-toned vibe, curating her content with shades of brown and tan hues.
"I think I feel more calm in neutral spaces,” ...my favorite color is beige," she added, which explains the hashtag she'll occasionally use on her content (#sadbeigehome). "It is a sad beige home, and I like it."
(A "sad beige home"? Are you kidding me? The content Gifford creates centers around her home, fashion and "must-have" items she finds on Amazon. She stands out because of her neutral-toned vibe, curating her content with shades of brown and tan hues.
"I think I feel more calm in neutral spaces,” ...my favorite color is beige," she added, which explains the hashtag she'll occasionally use on her content (#sadbeigehome). "It is a sad beige home, and I like it."
)Alyssa Sheil is a 21-year-old content creator who shares fashion and lifestyle content with her nearly half a million followers across Instagram and TikTok combined...
...All of her posts ... are neutral-toned.
"It’s definitely very calming,” Sheil said... "I just want it to all be cohesive and plain."
...All of her posts ... are neutral-toned.
"It’s definitely very calming,” Sheil said... "I just want it to all be cohesive and plain."
Well played, sir! I'll check my hat regularly for signs of "influence" and report back if there is any fading.
