Reminds me of the local Pawn Shop. I stop in now and then just to peruse the gun case. Never know when you'll see something that just screams "rescue me!".
However, I've come to learn that they are jacking up the prices, sometimes as much as 20-30% - and this is for USED firearms.
I can only surmise that they are trying for one of two things....
1. Someone will just pay it, because they don't know, and the store makes a killing.
2. They have room to negotiate for someone who DOES know what they're doing.
For example, I poked my head in there on Saturday, and they had 2 SDVEs - a 9 and a 40.
They had the 9 listed for $429. The darn thing is recommended at $379 NEW on S&W's website. I was going to say something, but the guy behind the counter was pestering me about actually looking at something else, so I just left.
I see the same thing at shows, too. You have to be careful. If you don't know what you're looking at, you can get burned.