S&W produces quality ARs in configurations to please any buyer. So, if you are looking to standardize on a single brand, you won't go wrong with S&W. I suspect that the majority of buyers will select basic rifles that can be accessorized to the buyer's taste. Stocking a good line of accessories will be a wise decision. The first time buyer is more likely to opt for a Sport model than a high end AR. High end guns will appeal to the more sophisticated rifleman with deep pockets so, sales will be limited.