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- Apr 4, 2006
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I have written many letters over my lifetime to Company's that did something very wrong or very good. Most times we write a letter to a CEO, we are lucky if it even makes it to his or her secretary's desk - then probably sent to the "circular file"! Send an email, text or computer generated typewritten letter and you are basically reaching an hourly employee who knows less about their product than we do and couldn't care less about you! I will let my secret out of the bag for those who might think it has merit. I will tell you that I have gotten letters, phone calls and responses from "The Man" or "The Woman" themselves! For me it works very well and they actually remember you for years!
My little secret is to send a hand written letter and envelope using a vintage fountain pen. Make SURE you write "personal and confidential" on the envelope too. Fountain pens are old school, antiquated and their ink stands out these days. Their writing characteristics are quite distinctive and stand out like a sore thumb! Although most CEO's probably get their mail screened by a secretary or executive assistant, a letter written in neat script with a fountain pen does peak most people's curiosity these days. Younger people who have never seen a fountain pen still know it is out of the ordinary and probably forward or show it t a higher up. It portrays that you are serious, committed and passionate about letting them know your feelings. I have gotten a much higher response rate in this manner than to simply send in an email or text which I usually find next to useless.
Over the years I have gotten personal phone calls from CEO's from LL Bean, Brownell's, General Motors Corp, our FL Congressman, the then (years ago) VP of S&W, FL State Atty. General, the actual Sheriff of our County, The Lionel Corporation, T-Mobile Corp, Dewey Manufacturing, Peter Luger's Steak House and there were a few others I can't recall at this very second. The point here is if I hear "NO" I want to hear it from the top - not some kid at the receptionist's desk. Well now that you know my little secret - try it and maybe it could be unique enough to get your letter noticed. Act accordingly if you please. Write neatly and clearly - that is quite important!
Of course I always let my wife check for spelling errors that I am famous for prior to sending it - lol!
My little secret is to send a hand written letter and envelope using a vintage fountain pen. Make SURE you write "personal and confidential" on the envelope too. Fountain pens are old school, antiquated and their ink stands out these days. Their writing characteristics are quite distinctive and stand out like a sore thumb! Although most CEO's probably get their mail screened by a secretary or executive assistant, a letter written in neat script with a fountain pen does peak most people's curiosity these days. Younger people who have never seen a fountain pen still know it is out of the ordinary and probably forward or show it t a higher up. It portrays that you are serious, committed and passionate about letting them know your feelings. I have gotten a much higher response rate in this manner than to simply send in an email or text which I usually find next to useless.
Over the years I have gotten personal phone calls from CEO's from LL Bean, Brownell's, General Motors Corp, our FL Congressman, the then (years ago) VP of S&W, FL State Atty. General, the actual Sheriff of our County, The Lionel Corporation, T-Mobile Corp, Dewey Manufacturing, Peter Luger's Steak House and there were a few others I can't recall at this very second. The point here is if I hear "NO" I want to hear it from the top - not some kid at the receptionist's desk. Well now that you know my little secret - try it and maybe it could be unique enough to get your letter noticed. Act accordingly if you please. Write neatly and clearly - that is quite important!
Of course I always let my wife check for spelling errors that I am famous for prior to sending it - lol!