As a special order item only & requiring 50% down before they start making one,, I guess there won't be too many around to see in shops.
At $1000 for the plain version and those funky lines to the butt stock,,I think I'd rather go for one of the M12 28ga Winchester repros if I was actually in the market for a pump 28.
The original M12 28's were built on the 20ga frame,,I'd guess the repros are too.
I'll stick with the Winchester 42 as long as we're going small.
The Remington Model 17 is a nice alternative in the small bore lightweight pump shotgun market.
Great handling shotgun. Many around have a raised solid rib.
But they're not a 28!,,,and not a new gun by any stretch which is a concern to many buyers.
They don't list the weight of the Ithaca 28 (or else I missed it), but the Remington is around 5 3/4 lbs.
I like the new Ithaca one piece barrel and vent rib lugs. No soldered on lugs.
Perhaps it's just easier & cheaper to produce if you have the correct machine tooling that's available today than the old method but it's still a nice feature.
I'd avoid a pad on a shotgun designed as a lightweight, but don't find them objectionable otherwise if they're leather covered.