First and foremost, I wish to make it perfectly clear, I am not in any way associated with Georgia Arms, other than being a repeatedly satisfied customer of their "New" and "Reloaded" ammo and their cast bullets.
Perhaps a phrase like "factory loaded in recycled cases" would be more correct, but the term "factory loaded" is technically correct since the only difference between their "New" ammo and "Reloaded" ammo is the empty brass cases they put in the hoppers of their mechanized assembly lines. However, I do agree that the distinction between "factory loaded" "New" and "Recycled" brass could be better defined on their packaging, but I take all labeling (and advertising) with a grain of salt. (Caveat Emptor)
Personally, I've never experienced any problems with their ammo, either reloaded or new, but I'm sure some less than perfect examples do slip through their QC just like it does with every other major ammunition manufacturer, including those with instant brand-name recognition. Maybe, I've just been lucky so far.
Before retiring, I only had time to reload or to shoot, but not both, so I bought their ammo when I ran out of what I had managed to reload when I couldn't shoot. Now that I am retired, my reloading efforts more or less keeps up with my shooting habit, but I still buy "Canned Heat" from Georgia Arms when I feel the need for more brass.
If you're into reloading, and can get past the labeling issues and/or QC faux pas, the difference between ammo loaded in "New" and "Recycled" .38spl and .45acp brass is $0.06/round (1,000pk) while empty Starline brass (1,000pk) sells for $135.99 and $159.99 respectfully at Midway. Granted, it would be Once-Fired brass by the time you reloaded it, but even Once-Fired brass retails for more than $60.00/1,000.
John