Anyone who intends on shooting a lot or has some odd calibers can benefit greatly by reloading. Competitive shooters can save a substantial amount of money by reloading, as well as, tailor loads to their firearms. The vast majority of competitive shooters would be financially unable to compete if they couldn't assemble their own ammo. By in large, I believe that those who reload shoot quite a bit, i.e. competitive shooters already mentioned. These folks utilize a lot of powder, primers and to a lesser extent brass, which fuels the production of these items. Reloading equipment can be amortized over time (pay for itself). Even many years after it has paid its way, it still retains a lot of its initial cost. I've never had a job that paid so much that my time was too valuable to reload. I have seen a big increase in people taking up reloading in the past 10 years or so. How many reload is anyone's guess.
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