When this lawsuit was initiated, and the reference to the advertising statement "...consider your man card renewed..." was announced, I anticipated a problem.
Let me turn mother's picture to the wall for a moment. There are persons who just do not have the emotional stability to be in possession of firearms. Adam Lanza was one of those. LE agencies use psychological evaluations as part of the hiring process to screen out such applicants. All of us who have been LEOs have, in the course of our careers, run into many such individuals.
When I taught my CCW classes, I would open each class by telling my students that I was going to train them for a situation in which they had to hope and pray (being we were in church helped, I hope) they would never find themselves. I told them this had to be their state of mind. If it was not, then during the first break, leave the class.
Like it or not, there are plenty of Adam Lanzas out there. This is the type of individual to which "...consider your man card renewed..." advertising would appeal, as if the simple act of acquiring a firearm would somehow transform a psychologically inadequate male into a man.
Bluntly stated; extremely bad decision by Remington of advertising target. Rhetorically it can be asked who Remington envisioned as the purchaser using this approach. I don't know of any good answer.
This ill-conceived advertising decision gave plaintiffs the opening they needed. And, unfortunately, it also gave the anti-2A advocates a huge push to use this tragic incident against all the rest of us.
I don't blame plaintiffs.
I do blame Remington.
Let me turn mother's picture to the wall for a moment. There are persons who just do not have the emotional stability to be in possession of firearms. Adam Lanza was one of those. LE agencies use psychological evaluations as part of the hiring process to screen out such applicants. All of us who have been LEOs have, in the course of our careers, run into many such individuals.
When I taught my CCW classes, I would open each class by telling my students that I was going to train them for a situation in which they had to hope and pray (being we were in church helped, I hope) they would never find themselves. I told them this had to be their state of mind. If it was not, then during the first break, leave the class.
Like it or not, there are plenty of Adam Lanzas out there. This is the type of individual to which "...consider your man card renewed..." advertising would appeal, as if the simple act of acquiring a firearm would somehow transform a psychologically inadequate male into a man.
Bluntly stated; extremely bad decision by Remington of advertising target. Rhetorically it can be asked who Remington envisioned as the purchaser using this approach. I don't know of any good answer.
This ill-conceived advertising decision gave plaintiffs the opening they needed. And, unfortunately, it also gave the anti-2A advocates a huge push to use this tragic incident against all the rest of us.
I don't blame plaintiffs.
I do blame Remington.