Thru my 2A activities I get around to most gun shows , and many LGS in my region , and have a fair handle on " Prevailing Market Prices " . Erase from your mind any thoughts about what something sold for in say 2019, that has as much as the price of buggy whips in 1910 . And from my good friends who happen to be FFL s , they are at the mercy of the availability and prices from their distributors . Since mid summer , my friend has had standing orders with every distributor , for any and everything that they have available , in ammunition or guns , and can only get trickles that sell almost as fast as he puts them on the shelf . Supplemented by purchasing Estate Lots , and trading guns for NOS ammo from people's stashes . He marks up similar $ amounts as pre- panic , and apologizes for what he has to change ( but he is on the low side of gun show prices ).
Of course prices vary by calibers , by the relative availability of that caliber, that week . .380acp is most expensive . Sometimes 9x19 , .40s&w , and .45acp are all similar , sometimes 9 mm is comparitively more in demand . .357Sig is the last caliber that had backlog of pre- panic availability , just now drying up , 10mm preceeding it by a cpl months . People looked at me funny , but I advised people starting their Handgun Journey to approach this backwards . I e , buy the ammo first , then buy a gun to match .
As broad rule of thumb , 20/25 round boxes of Premium SD ammo are in the same price range as 50 round boxes of generic " practice ammo " . Ammo selection will be whatever had recently been available on wholesale markets . You can generally find at least One flavor of " Defensive Ammo " in a particular caliber , If say you prefered Critical Duty , but the available supply that week was Gold Dot or Ranger , you'd just have to have a sense of humor .
Down to the nitty gritty : the current mid range of Gun Show prices is $50 give or take for either 50rd FMJ or small box of Premium . Anything under $45 is Bargain priced , $60 for .380 or Super Premium 9mm is not uncommon . ( My ethical buddy @ his LGS ? All depends on his wholesale cost . Within the previous month in 9x19 FMJ has been $28 for PPU to $38 for Sig Elite . And gaps inbetween with zero 9mm on the shelf .)
It s@@@@ , but at the moment , It Is What It Is .
[ Disclaimer - Yes , XYZ website might have had EFG ammo for low low price . Huge distributors and Big Boxes sometimes have long term contracts with Mfgs with fixed prices and delivery dates . But when they go on websites at those prices , they typically sell out in minutes , often faster than prospective purchasers can checkout their Cart . If your lifestyle is adaptable to spending your waking hours in front of a computer poised to react, you have opportunity to either Stack Deep , or instantly double your money .]
But never mind the Ammunition , the real unobtanium are Primers . 209 Shotgun primers held out for most of 2020 , but Sm Rifle and Sm Pistol sell for about the same price as cocaine . Most recently I found the complete CCI line of primers available ....... For $30 per Hundred ! A few gun show vendors charge scalper prices for full lines of powder , but various LGS typically are at either pre- panic , or only modest increase , albeit for deep catalog combo shotgun/ pistol powders or very slow rifle powders , and week by week the variety gets slimmer .]