This has turned out to be a very interesting thread! I am somewhat relieved to find that I'm not the only one wondering what's happened to the written page and editorial standards.
As a kid growing up, I enjoyed all the gun & shooting magazines. American Rifleman once held a special place of distinction because it was written by and for folks who were "in the know".
They weren't just a bunch of shills pandering to their advertisers. But, they are not alone in how they have fallen.
One of my favorite publications used to be Handloader Magazine. From the time it came out, around 1968, until the 1980s, perhaps somewhat into the 1990s, many of the articles were written and published like short research papers. The only way I could get it was by subscription! Once it transitioned to the mass market magazine racks it went immediately downhill.
I hope people come to realize that online and digital content has a very short lifespan. How many people have saved their files stored on floppy discs?
I still have every gun book and most of the gun periodicals I ever bought. The good ones have lasting value. I find them far easier to organize and reference than anything digital.
HANDLOADER has seen a deterioration, but not to the degree of many other gun magazines. It's been around since 1966 and has been available on newsstands, etc. for almost forty year that I know of, maybe longer, but the many loyalists subscribe.
The best editors, and maybe not coincidentally, the best articles were published when Ken Howell, Al Miller, and Dave Scovill were in charge. Their leadership covered several decades.
The very best of the gun journalists wrote for HANDLOADER (and RIFLE), writers like Ken Waters, Bob Hagel, Finn Aagard, John Barsness, and Brian Pearce. Pearce still writes for them.
HANDLOADER and RIFLE remain at the top of the gun publishing business. I haven't seen a GUNS or AMERICAN HANDGUNNER in quite a while, but if they're currently where they were six or eight years ago, they deserve honorable mention.
Dave Scovill commented some years back that newer writers either didn't know how to research or just didn't research. This comment was based, of course, on his long tenure as HANDLOADER and RIFLE editor. He also mentioned that a good handloading piece with lots of data almost required the author to wear out a barrel. That might have been a bit of exaggeration, but the point is that research and lots of work are required to put together a good article. Anything less and you have the stuff that appears in second-rate magazines and on YouTube.