True magazine from 1957

[revho]

Found a copy of a magazine called True, A Man's Magazine from Oct 1957. I knew it was going to be good by the first two pages. Old Taylor Bourbon and Browning Double Shotgun ads.

Anyone else remember reading this magazine? Cigarette, guns, beer, liquor, and hunting stories. This must have been a favorite issue is the cover is scotch taped and still barely hanging on.


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[Bob L]

I didn't read many but when I saw them, I would read every page.

 

[DWalt]

I remember the men's magazines from the 50s. There were at least several dozen titles, some girlie (very tame by today's standards), many with adventure, war, or hunting/outdoors themes. My father used to get several of them, don't remember which. One was Argosy. Very creative cover art was found on some of them. What there wasn't much of during the 50s were gunmags, pretty much confined to The American Rifleman (which wasn't general news stand distribution) and Guns Magazine (which was). There were also lots of women's magazines and general interest feature, picture, and fiction magazines, such as Collier's, Life, Look, and the Saturday Evening Post. I even used to read Confidential, my mother liked to read it. It was the direct ancestor of all of the supermarket tabloids of today. All are now pretty much history. It was a much different time.

 

[Targets Guy]

Yes, I read True. Not too bad. I was still reading Boys Life, National Geographic, and The Federalist. Readers Digest was another favorite.

 

[bigolddave]

True and Argosy were the class men's magazines. From there it went downhill fast. Most of the others had stories about the Mad Nymphos of Bataan, or something about Nazi women prison camp guards. Even at my tender age at the time, I realized they were ****. As I recall, Argosy was primarily fiction, while True leaned more toward factual articles. Lucian Cary and Ted Trueblood were gun/hunting editors for True.

When I was about ten years old, already interested in guns, my dad ordered some seventy-five cent books from Fawcett, which was the publisher for True. He got books on fishing, camping, and DIY projects for outdoors type things. He had very little interest in guns or hunting, but if you ordered a certain number of the books, you got one free. He got for me a copy of Lucian Cary on Guns, which had a number of articles from True, and a section on current firearms, with pictures. That book sealed my fate, as from that time I have lived and breathed guns. I think my father regretted that book, as I began an almost constant pestering to get a .22.

 

[Old 44 Guy]

Gosh, That brings back memories. I subscribed to True during the '50's. A mans magazine, for sure. First time I read Russel Anabell's writing. Had all the issues saved until the mice got to them in the barn.

 

[crazyphil]

I read True quite a lot between 1945 & 1952. It actually began in
1937. It was a great magazine.

 

[Smoke]

I remember the men's magazines from the 50s. There were at least several dozen titles, some girlie (very tame by today's standards), many with adventure, war, or hunting/outdoors themes. My father used to get several of them, don't remember which. One was Argosy. Very creative cover art was found on some of them. What there wasn't much of during the 50s were gunmags, pretty much confined to The American Rifleman (which wasn't general news stand distribution) and Guns Magazine (which was). There were also lots of women's magazines and general interest feature, picture, and fiction magazines, such as Collier's, Life, Look, and the Saturday Evening Post. I even used to read Confidential, my mother liked to read it. It was the direct ancestor of all of the supermarket tabloids of today. All are now pretty much history. It was a much different time.

Argosy was one of the first magazines to publish short stories by Louis L'Amour

 

[wbraswell]

My grandfather subscribed to it in the early 60s. I learned who Ernest Hemingway and Hunter S. Thompson were from True. I still have a couple of them.

 

[Salty RI]

Yes I remember reading it, back in the 50' s and early 60' s, my father used to get it, its funny you posted this, someone just the other day asked me if I remembered True.

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[Old TexMex]

Argosy and Field & Stream come to my mind. Also Escapade.

 

[ischia]

I remember them well. They were in my dad's local barber shop along with 'True Crime" with loads of black and white photos of real crime scenes I found some (20-30 copies) of old 1950's- late 60's "Shooting Times" "Guns and Ammo" "Men". at the dump a few years back. Great old firearm adds. Even "Kleins" Chicago circa 1962. Full page B&W add of offerings. Showing the Italian Carcano & .38 M&P revolver that Lee Harvey Oswald ordered from them for his "project." Got to enlarge it for my shop/man cave. At 72 myself, most younger would not recall the details of Oswald's "project" that I remember

Ischia

 

[DWalt]

And then some of my favorite magazines from my teen and pre-teen years - Popular Science, Popular Mechanics, and Mechanix Illustrated.

 

[Protocall_Design]

I read some of those. Fairly entertaining back in the day. Reminds me of the time when Alcohol, Tobacco, Firearms and Explosives was the local General Store.

 

[hoosierone]

My uncle bought True. I loved reading it when I was at his place. Also like Tom McCahill's car reviews in Mechanix Illustrated.

 

[THE PILGRIM]

Loved them all - Saga, Popular Mechanics and all the rest.
According to POPULAR MECHANICS stories of that time , we should all have flying cars parked at our house.

 

[Stevens]

My Dad used to get True and Popular Mechanics, my Mom Post and Life.
Steve W

 

[Golddollar]

When I was about ten years old, already interested in guns, my dad ordered some seventy-five cent books from Fawcett, which was the publisher for True. He got books on fishing, camping, and DIY projects for outdoors type things. He had very little interest in guns or hunting, but if you ordered a certain number of the books, you got one free. He got for me a copy of Lucian Cary on Guns, which had a number of articles from True, and a section on current firearms, with pictures. That book sealed my fate, as from that time I have lived and breathed guns. I think my father regretted that book, as I began an almost constant pestering to get a .22.

Holy smoke, my dad bought the Lucian Cary book and I have it now. It is really a great book. There is a fabulous article about John Browning. What really impressed me when I was young was the article about concealed carry (this book was copyrighted in 1957). It showed Chic Gaylord wearing a regular business suit, then showed how he could carry 13 concealed handguns simultaneously. I just looked it up to be sure. That's a lot of iron, and with the jacket on and buttoned you cannot see any of them.

 

[Big Cholla]

About 1958 or 59 while Mule Deer hunting in a remote part of NE Nevada I came across an abandoned ranch house with a small bunkhouse. The roofs were intact and the little remaining stuff inside was in good shape. The bunkhouse had a pile of books, magazines and dime novels from about 1940 to 1955. I sat down and was soon immersed in True, Argosy, Life and Popular Mechanics. It almost ruined my hunting trip because I wanted to read everything. I took a few of the "dime novels", but they went by the wayside sometime ago. Life mag from 1942 thru 1946 was fascinating.

 

[THE PILGRIM]

Would love to have the Life Mag probably 1942 with the big story of South Pacific Carrier Ops.
The F4F sitting on the Carrier deck on its prop,
That's old Buddy Frank.
He had that Mag, that's where I saw it.