First let me say that I have never used Frog Lube. But I don't get all the hype about it. Seems like you have to do a lot of extra work to apply the stuff (such as heating up parts, etc.). And for what advantage? My regular cleaning and lubing works just fine and always will.
Am I the only one with this "attitude"?
hype-
exaggerated publicity; hoopla.
I believe this is the context in which you've used the word hype. There are many products that are "hyped" in this world. I too thought, "Oh boy, another gun cleaning product

"
Then I was out of town at a gun training school and had forgot my regular lube. So, I bought some Frog Lube because it's what they had. The kit I got had the paste and liquid. It didn't come with any directions so, I just used the liquid stuff as a cleaner and lubed the rails of my 1911 with the paste as though it were a grease. The gun ran well.
Later, when I got home, I saw a video about heating the gun first and allowing the paste to "soak" in. I figured that since I had the stuff, why not try it. So, I did. I was quite surprised at the result.
Previously I had to scrub certain parts of the gun to remove the carbon fouling. Once treated properly with Frog Lube all that carbon just wiped right off. This is not hype, it really works like that for me.
One thing with Frog Lube is that it doesn't seem to work as well as a lubricant if you let it sit. As an experiment, I lubed the slide of one gun with the liquid stuff and let it sit for one week and then two weeks. After two weeks, the Frog Lube seemed to turn back into the paste form. After two or three shots it liquified again and was fine. It just makes me wonder, for a self defense gun, I want it to work perfectly from the first shot. So, I just re-apply to my carry gun every week. I don't consider this an issue as I usually shoot my gun every week, but I think it's important to note because most don't shoot that often.