"Sometime in the late 1950s or early 1960s, S&W ran this add in gun magazines....."
It had to be after 1963, since the address for S&W has a 5 digit ZIP code. The USPS started using ZIP codes July 1, 1963, 60 years ago.
Rick:
Thank you. I agree - thinking back on where I got the ad, it probably ran in the mid 1960s. Besides the audacious nature of challenging a grizzly with a K-22, there are several interesting anomalies/inconsistencies in the ad (ad reposted here for reference):
1. The gun in the holster does not appear to have diamond magnas.
2. The K-22 pictured in the ad has:
* the high-shoulder early post war diamond magnas
* the pre-war (very early post-war) "contoured" thumb cylinder release
* what appears to be jeweled hammer and trigger (I'm not sure this was ever a factory offering)
* the modern hammer/trigger are later than the grips or the thumbpiece
* the extra large ampersand on the barrel is consistent with late 1940s/early 1950s Masterpieces - like the barrel ampersand on the grizzly engraved K-22 above (which shipped in November 1947).
I also do love that in the small print the ad suggests the .22 Jet, 357, 41, and 44 Magnums for "more firepower".
These old ads are a lot of fun, if for nothing else than the nostalgia of a simpler time.