Mine was a brown paper bag. It nearly always contained a piece of fruit, a bag of Frito's corn chips and a sandwich made with mom's home made heavy whole wheat bread, PBJ, tuna, egg salad, peanut butter and banana, peanut butter and home made pickles or left over meat from the prior evening dinner. I was the only one who did not trade sandwiches because all the other kids brought store bought bread and almost all of it was white bread. My bread looked bad to them and theirs looked bad to me. I still like Frito's but they're not the best thing for my waist line.