.22lr has been making something of a comeback in my area - South Carolina. It was difficult to find for nearly 2 years, now the big sporting goods stores, like Gander and Field and Stream, normally have them on the shelf whenever I go in. Prices range from .06 to .10 each. They nearly always have something in the .10 each range. We shoot a lot of .22 so I pick up a couple boxes whenever they have something I like.
I have found that some brands and types are more reliable and or accurate than others. It's nice to be able to be at least a little picky about what I buy.
As to cost of .22 being higher than reloading, I reload 9mm and .38 for around $12 - $14 a hundred. IOW .12 to .14 each. The only way I could reload cheaper than .22 is by casting with free lead. That would bring my time invested up by a considerable amount. I have seen videos of the process and would consider it iffy at best.