New S & W rifle

I predict that they'll only sell these to people who buy only because it says "S&W" on the barrel. Otherwise, people will buy based on price, and Ruger/Marlin has this beat on price.
 
WOW!!! A S&W Lever action. Is it April 1st already?

Perhaps S&W can get Dylan Mulvaney of Bud Light fame to be the spokesperson for this highly innovative and much-needed addition to the firearms community.

Glad to see S&W has its hand on the pulse of what shooters want.
 
Lever actions. The new MSR.

I'm sure they did some research on the market for these and came to the conclusion there was room for another manufacturer. Unusual choice for them, but I'm O.K. with it. They said the same stuff about Henry when they first came along.
 
I feel like you guys are being to harsh. Lever guns are a huge trend right now. And I for one am excited that this is the big reveal. This is my excuse to buy another lever action. I do wish they would offer it in 460 and 500 since the only offerings for a lever gun in those calibers cost $4k, but I'm still far from disappointed by this.
 
Yes, stepping outside of the box for S&W! Marlin's big bore lever actions are extremely popular right now, so I guess that S&W decided to jump in. Not sure who's going to pay that kind of money, though!
 

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Who is going to buy this thing? The old dudes don’t like it because it isn’t traditional. The young guys will buy an AR for half the price.

Like I said earlier, Why not develop something new and cool like an Inertia operated 44?

22 post in this thread, 21 negative comments. How did this idea get out of a committee?
 
At about the 12 minute mark in the above video the reveiwer states that he can not hunt with this rifle in Iowa because it is not a straight wall cartridge. We all know that the 44 Magnum is a straight wall cartridge and is on the Iowa DNR regs as a approved deer cartridge.

I usually like that guy's reviews, but this was clearly a shill video for S&W.
 
I was kinda interested until I spied what appears to be a Hillary Hole on the left side of the receiver near the top. That's an instant turn-off. Also they decided the blued wood version is $3500?! Who in their right mind thought that was acceptable? Furthermore, why open with .44? Everyone makes a .44, it's probably the hardest market for new leverguns.
How hard is it for someone to make a classic styled blued and wood .357 levergun that's factory threaded? That's all I want.
 
Hmmm, I like the look. Favors a Marlin which I like, I find Henry's just plain ugly.

I am not surprised but am disappointed in the unnecessary cross bolt safety, but I looked and didn't see a Hillary hole.
 
I have read there is a strong and growing market for lever actions for self defense purposes in states where there are onerous laws concerning semi-auto's and magazine capacity. Polymer, Rails, ect. are a plus in this market.

Maybe S&W's dipping it's toe in this market, just like it did (successfully) with AR's and 9mm carbines. Offering something for folks who want to stay brand loyal?

Larry
 
I like that guys videos. BUT, have you ever noticed he likes to lay new firearms on what appears to be a big old sheet of rusty diamond plate? Somewhere in the middle of that video he more or less drops that new rifle on a wooden bench of some sort, next to a handful of rocks? I just cringe. Anybody can do whatever they want. It’s just not that hard to bring an old towel along. lol
 
Don't get me wrong, I'm not knocking S&W for their decision to come out with a lever action rifle. I'm surprised because I didn't realize that the market for lever actions was that big. Maybe I'm wrong.

But aside from the limited edition model for $3499, I'm not too impressed with the looks of the standard 1854. But give them time, they'll make improvements and add new models, but until they do, I'll stick with my new Marlin.

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Competition is always a good thing and this new S&W rifle will be compared to Marlins and Henrys very soon. Ruger has done a very good job reviving the Marlin name and their versions are much better quality then the Remington made Marlins. Looking forward to seeing the new S&W in person.
 
Did you look at the limited edition? Pretty wood, blue metal, only $2220 extra. Plus you can probably get a factory engraved version from the PC. I'm tempted to get one to collect, because the product run is probably going to be small.
 
Trying to understand why S&W would think a lever action rifle in a pistol caliber would be worthy of the set up investment when Ruger has resurrected Marlin and Henry with many versions and calibers available. In addition, making a “collector” model three times the price of a standard model seems nuts. I predict after a few “collectors” pick a few of them the distributors will be dumping them at cost to get them off their inventory.
 
There an old rule in marketing that promotes the idea of offering a "complete list" in your product line.

I'm guessing that S&W wants to appear to offer "whatever a customer wants" in their line of firearms. Thus a lever action rifle.

But, I would like to see one of the custom examples in person...

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