My oldest is not even going to make for honorable mention (1984) but the story it tells is priceless!
Actually it tells two stories. The first is pure human interest, the second lays out what the Registered Magnum program was all about.
The human interest aspect goes like this: The first edition of the letter was plain vanilla----as most letters are. The recipient took exception to what he felt was being short changed, and returned the letter along with his check for $15----for "additional research". He got it!! Along with the revised letter, he got everything you'd get today with a "deep dive" from the historical foundation-----and it was EVERYTHING---AND THEN SOME!! Oh, and Roy didn't cash the check----he returned it along with all the goodies.
The goodies are what tell the story. Chapter One tells us this is a first year gun ordered from a retailer, on to their distributor, on to S&W. S&W's initial marketing of the Registered Magnum was directed to individuals----and there was nothing in it telling buyers to see their local retailers. (THAT came later!!) The retailers and their distributors weren't cut out by S&W, it was that their pricing made their involvement decidedly unattractive. S&W's price to the distributor at the time was $47, leaving a whopping $13 to be shared by the distributor AND the retailer----a losing proposition for both no matter how you cut it-----pretty sneaky!!
Chapter Two is the distributor's very clear reaction to this pricing. The retailer sent the order to the distributor the same day they got it---September 12. The distributor sat on the order for TWO MONTHS before forwarding it to S&W in November. My imagination comes into play here as to what was going on during those two months-----and I reckon yours would do the same.
What was going on was the distributor was building an army of other distributors to go to war with S&W about this pricing------and the distributors won that war! The $47 suddenly became either $38 or $39, and they all lived happily ever after!!
My interpretation of the bits and pieces go together to make this story start with the fact this fancy, God awful expensive gun came to be smack dab in the middle of the great depression when damn near everybody (almost) was hurting-----BAD!! This God awful expensive gun ($60 at retail) cost S&W a whole $17 to make, leaving every last penny to go into S&W's pocket if/when they could deal direct with the end buyer----and it stands to reason S&W was in desperate need of those every last pennies-----just like damn near everybody else!! Almost everybody else of course. The buyers could clearly handle the task! This gun was one of three identical pieces, one for the buyer, the other two for Christmas presents. I reckon the presents made it into Santa's bag just in time---having been initially ordered by the buyer on September 12, and arriving at S&W on November 8---and finally shipping on December 19. An interim delay was in between the initial order which specified the only grips available (with grip adapter attached) before the Magnas came out, and our buyer decided he wanted the Magnas instead. That took some doing, and ate up additional time.
Ralph Tremaine